Kirsten Green
@kirstenagreen
Founder/Investor at @ForerunnerVC. Admiration for quality brands, fascination with consumer behavior, love for the entrepreneurial journey.
11-05-2009 04:24:26
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The public narrative about consumer investing is detached from the potential. Last year, VC firms distanced themselves from the category and just 7% of seed capital went to consumer. But consumer company performance largely outpaces enterprise. My piece in The Information: