Congratulations to EssenceMediacom UK | DOOH.com who are the Winners in the The Data & Creativity Award Category at the #CxMediaAwards Campaign

✨We're very excited to announce the launch of our latest campaign with the one and only Taylor Swift ! Huge shout out to our Katrin Schubert and Richard as well as our Brilliant partners Kinetic UK blowUP media UK! See below for all the details!! 👇 thevillagecommunications.co.uk/archives/unvei…

Thank goodness there is sunshine somewhere! #BritishSummer #OOH

Congrats to our amazing partners at DOOH.com!! #HomeOfCreativity

OOH is the vital ingredient to maximise the effect of cross-media campaigns. Searches conducted in OOH locations are +38% more likely to lead to a purchase than a mobile search done at home. #IPAO #EffectiveOOH

OOH drives short-term sales online AND offline. #IPAO #EffectiveOOH

Experience the unexpected with our latest WinDOOH campaign in collaboration with Kinetic UK and Ocean Outdoor! 🌪️ In partnership with Warner Bros. UK and Unilever’s Walls see London and a classic Twister Ice Lolly get swept away by the new Twister film.🍦🎬

OOH delivers long-term business results, doubles the chance of brand-fame, and has been proven to increase customer acquisition, profits & market-share. #IPAO #EffectiveOOH

💡 Did you know? OOH reaches more young audiences for longer than ANY other channel. #IPAO #EffectiveOOH

💡To future-proof themselves, brands should be using OOH to connect with a generation who crave tangible experiences. #IPAO #EffectiveOOH

OOH is 🌟the🌟 digital primer. Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. 🖋️Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD #IPAO #OOHTheDigitalPrimer

FACT: #OOH drives online actions. Not surprising when 60% of all online spend happens when people are outside the home. #IPAO #OOHTheDigitalPrimer

OOH (public media) builds trust (vs private media) through costly signalling. With its massive reach, the broadcast nature of OOH increases the desirability of products through cultural imprinting. #IPAO #OOHTheDigitalPrimer

OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory. #IPAO #OOHTheDigitalPrimer

💚OOH is THE Responsible Choice Almost 50p in every £1 spent in OOH goes back to communities. Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit. #IPAO #RealWorldImpact

Maximum impact, minimal output. 💪 As a one-to-many channel, OOH emits less carbon per impression than all other media measured. #IPAO #RealWorldImpact

OOH is the most inclusive channel. And the medium itself becomes the message thanks to OOH media owners’ commitment to charities and local initiatives #IPAO #RealWorldImpact