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Lil' scoop: The 4A's is changing its MAIP and Vanguard programs. Now, the multicultural programs are open to everyone. The timing of the news raised eyebrows, naturally. I caught up with them to get the "why." Here's the story: digiday.com/marketing/why-…

Three days later, another Digiday Programmatic Marketing Summit is in the books!

Article by the great Kimeko M. here. The analogy relates to TTD tacking on a lot of hidden fees for data, etc. digiday.com/marketing/trad…

i want to get back into journaling so bad, but i'm always afraid someone's going to find my diary and now i have to explain myself to a medical professional.

Everything I know of reporting on this industry is because of Kristina! She is one of the smartest people I know. We were lucky to have her and whoever snaps her up next will be lucky too!

Retail media networks are falling into the same entrapments as the early years of DSPs, leaving marketers with a sense of déjà vu. buff.ly/dboUzpY

Retail media might be the shiny new thing, but it’s not without its cracks. In my latest for Digiday, I unpack the myth that retail media is immune to programmatic pitfalls — from messy measurement to fragmented platforms. digiday.com/marketing/myth…

Last week, Google rolled out AI Mode amidst other announcements. On the latest edition of the Digiday Podcast, we caught up with Dan Taylor, vp of global ads at Google, about Google’s ad plans for AI Mode and more. Listen here: digiday.com/marketing/how-…

Steve Stoute’s role at the intersection of business and pop culture has made him a lot of high-powered friends. Many go to him for guidance on their next business move, how to navigate the current political climate or where pop culture is headed. nyti.ms/3FCdOhZ

Meta wants to fully automate ads with AI by 2026. Agencies aren’t shocked — they’re already using the tech. But questions linger: What happens to junior talent? Who owns creative control? And does faster = better? My latest for Digiday dives in 👇digiday.com/marketing/meta…

WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts. That leaves WPP Media without an account valued at $1.7 billion and marks yet another blow to its client roster. h/t Michael Burgi and Seb Joseph digiday.com/media-buying/w…

Jetting off to the Cannes Lions International Festival of Creativity next week, or just want to stay in the loop on all things Riviera? Sign up for our Cannes Briefing for all the latest updates. buff.ly/5aTNYTP

for this week's edition of my new substack Creative Pursuits (pls like and subscribe :)) i dug into Materialists, the nostalgia marketing behind the movie and audience expectation vs reality

5th Cannes Lions was one for the books! I brought back the Digiday in Cannes podcast with incredible guests like Rachel Lindsay, caught up with ad networks and caught a Cardi B concert. The Croisette chaos happens in the best way 🇫🇷

I have never once come back to work from vacation or time off feeling refreshed.

AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint. buff.ly/d0saGN6