Social Media Hot Take: Instead of repurposing content on different social platforms in a span of 24-36 hours... space it out. Repurposing is nice, but do it at the right time. Keep a gap of 2 weeks before posting the same content. P.S. This does not apply to trendy content.

It’s easier to just “do as the client says”, but who is that helping? My job as a content strategist isn’t to just follow orders but to uncover the “why” behind that content.

Every reel can be a carousel Every carousel can be a Tweet thread Every Tweet thread can be an infographic Every infographic can be a quote post Every quote post can be a text overlay Reel Repurpose content. Work smarter. You got this.

How is social media different for B2B as compared to D2C? Honestly? It’s not. Your ultimate goal as a social media manager is to build: 1. Conversation 2. Connection 3. Community This only happens when you’re H2H - Human to human.

Just a friendly reminder: Using hashtags is not a social media strategy. Posting videos doesn't mean you have a social media strategy. Running campaigns is not a social media strategy. Choose strategy over quick hacks. A well-thought-out plan is better than a fast solution.

Why do we do this for real? 🥲

Social media managers when their boss asks them to make the post go viral:

The first step of building a good social account and community? Recognising that not every piece of creative needs to have a sales objective. And that’s the tea ☕️

3 years ago I didn’t even knew the difference between content writing and copywriting. Now, I write content for social media platforms for a living. Internet can be a great place folks. If you know how to use it right 👀 Thanks LinkedIn India ✨

Plan is on Raavi Rathee 👀😂

“I didn’t choose being a social media manager. This life chose me.” - every SMM ever Is there any social media manager who didn’t become one by accident?

Love this analogy. And no one ever got healthier surviving on fast food. It’s time we focus on better KPI’s… for everyone’s sake.

Organic social media will not get you sales. But then why should you invest in it? Well, people won't buy from you because you're shoving ads down their throats every chance you get. Organic comes in to show them WHY to pull out their wallets. It builds awareness and trust.

B2B Social Media Hot Take: Stop posting blog or webinar links with NO context on X. Your audience doesn’t care about them 99% of the time. Here’s why it doesn’t work: - These links are not native to the platform - External links are penalised on X - It’s just… lazy

Never-heard-before social media hack: When in doubt, just blame the new silly little algorithm #itsnotmeitsthealgo