Kenneth Hein
@kennethhein
Chief Comms Officer at Code and Theory. Former Drum US editor. Habitual vinyl purchaser.
ID: 14314954
https://www.thedrum.com/users/kennethheinthedrumcom 06-04-2008 11:39:24
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'We've built the Ferrari now we have the best to drive it,' says Code and Theory Co-Founder Dan Gardner. Big welcome to Jess Giles!
Don’t abandon loyalty. Redefine it. Because loyalty isn’t dead; it’s evolving. The question is: Are you? - Nice insights from Craig Elimeliah mediapost.com/publications/a…
Thank you to Campaign US for this honor! Congratulations to our clients and teams who work with us to push innovation across all arenas. We’re happy to accept this award on behalf of you.
'The future will be built by the publishers who reclaim their experiences, relationships and revenue by creating spaces that invite people in and, more importantly, make them want to stay.'-Code and Theory's Jessica Giles @adweek adweek.com/media/your-aud…
Proud to have partnered with the Captain Morgan and Diageo North America teams to bring Captain Morgan Muck Pit to life — a bold and innovative brand extension that dives headfirst into an absurdly mucking delicious world of flavor. Designed to muck up the usual, Muck Pit exists to turn
Thank you to The Webby Awards for a wonderful evening. In addition to hanging out with Walton Goggins, the Code and Theory Network took home seven awards. Code and Theory obtained three Webby's for its work with NBCUniversal, Left Field Labs won two for its work with Hasbro and
A massive night for the Code and Theory Network at the Shorty Awards ! Code and Theory earned Agency of the Year, alongside category wins for NBCUniversal, NFL, The Minnesota Star Tribune and Thomson Reuters—plus more notable honors across YETI, RealClearPolitics , ETS, TIAA,
"Technology has never lost. It’s undefeated," said Code and Theory CEO Michael Treff today at Web Summit Vancouver. He shared why the real challenge isn't outrunning AI, but out-humaning competitors. "If we want humans to have an impact on the future of AI, our role needs to be
“When AI becomes the interface, traditional marketing tactics don’t matter if the model skips past them. What matters is how clearly, consistently and credibly your brand shows up in the data the model learns from” shared Craig Elimeliah, Chief Creative Officer at Code and
Guinness Surfer, Cadbury Gorilla, Volvo Truck’s Epic Split, lived in the surreal. Now AI-generated ads are building off of this heritage, writes Code and Theory's Craig Elimeliah musebyclios.com/musings/is-ad-…