Yeah, it's great to have 2020 behind us, but as #purpose expert Jeff Fromm admits, it was an inflection point in the #brandpurpose movement. He explains why in this #BeyondProfit podcast interview: bit.ly/3oSqSkS

A big thank you to #purpose expert @LisaEarleMcLeod for joining me on the Beyond Profit Podcast, where we discussed how #brandpurpose can drive the sales function, among other topics. bit.ly/39XSMYE

Another hero among us: Boston Health Care for the Homeless Program President Dr. James O’Connell, who has long found #purpose in caring for the homeless in #Boston. Read how his challenging and inspirational work changed his life and perspective in this article from Greater Good magazine: bit.ly/3cSjt2C

Another terrific piece of #research from Porter Novelli on cancel culture: bit.ly/3q71xFj. If you don't think consumers are holding brands accountable for their missteps, you would be sadly mistaken.#purpose #brandpurpose

When a company leads with #purpose, 78% of U.S. adults surveyed said they are more likely to remember that company, 78% are more likely to want to work for that company, and 76% are more likely to trust that company, according to a Porter Novelli study: bit.ly/3pwWjlf

With more and more companies taking an active role in environmental sustainability, the onus is on marketers to ensure their efforts don’t get lost in a sea of sameness and make sure they distinguish their brand from the pack. bit.ly/2YpRkaL

.PwC US is killing it on the #brandpurpose and D&I fronts thanks to the ingenuity and passion of J.C. Lapierre. The chief communications and strategy leader provides the inside scoop in this Beyond Profit Podcast interview: bit.ly/2ZXcFJi

Looking for some Monday inspiration? Read how Mastercard's Susan Warner is elevating #STEM to girls across the globe through the remarkable Girls4Tech program: bit.ly/3uKmTez #brandsdoinggood #brandpurpose

What is the secret of keeping purpose at the center of everything your brand does. PwC's J.C. Lapierre shares her thoughts on how to do this below. You can find her full appearance on our Beyond Profit Podcast right here: bit.ly/3bGotVW

"#Purpose is a must today. People are looking for it [in #brands]. Stay true to that. Communicate that. Spread values and beliefs." ~ Karin Schifter-Maor, Global #CMO #SodaStream with Rick Beispel @CadentTV #BILivecast Brand Innovators #plasticreduction

Underdog #nonprofits feel more empowered today thanks to the tireless efforts of Intuit Mailchimp's @lainshakespeare and workwithkin's kwame taylor-hayford. They explain why "Big Change Starts Small" in this #BeyondProfit podcast interview: bit.ly/2P5s2NC #brandpurpose #purpose

Think activating #brandpurpose is easy? Ha! Tell that to some of the most well-known companies in the world. #Purpose activation is a slog, but if you get it right, it can be a game-changer. Heed the lessons of the most #purposeful marketers: bit.ly/3qUpcZn

The Activating a Purpose Program Playbook provides valuable advice based on in-depth interviews for iterating and acting on an authentic purpose. It will help you address the difficulties that often hinder purposeful efforts. Get it right here: bit.ly/3vBWfF5

Susan Walker of Mastercard's Girls4Tech program has now educated more than 1 million girls worldwide on the the intricacies of STEM. Here, she discusses the program’s genesis, its evolution and future goals: bit.ly/37GvoNJ

Yes, we have a serious plastic pollution problem, which makes UrthPact's story all the more remarkable. The company has developed biodegradable and compostable bioplastic materials that are turning the industry on its head: bit.ly/3fO6qRA #Sustainability

The #marketing industry is facing a bona fide crisis. Just ask Raja Rajamannar of Mastercard. He lays out a path forward in his book Quantum Marketing, which he detailed for me in this podcast interview: bit.ly/3dFxlw0

Four people of color have pushed boundaries to make their way into leadership positions across the nonprofit sector, leading orgs. like Feeding America, Easterseals HQ, and more. These are their stories: bit.ly/2PBpdos

Over the past 15 years, 20% of all newspapers in the US have shuttered, and there are 47% fewer journalists. Enter Protect Our Press, an effort by Allen & Gerritsen and @BostonGlobeWork to combat the troubling decline. Get the details in this podcast: bit.ly/3bjHX38

More bad news for the #newspaper industry: 31% of papers with Sunday circulations of 50,000 or more experienced layoffs, and 11% had multiple rounds, according to Pew. Time to Protect Our Press: bit.ly/3497Izv #localjournalism #journalism #media Allen & Gerritsen

So, how do consumers rate the #ESG performance of U.S. brands across seven top verticals? You might be in for a shock. Check out the latest ESG Brand Perception Index, presented by The ANA and Swayable⚡️: bit.ly/3v4kJ8l #brandpurpose #purpose #sustainability