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THC Beverages on Draft. Recent data from Kate Bernot & Sightlines shows that - 101,000 draft lines are currently inactive across the United States - This represents approximately $860 million in potential revenue - Domestic kegged beer volumes have decreased by 25% since

The Montana Brewers Association Conference kicks off today & the creative artwork is on point. Looking forward to Kate Bernot keynote in the Treasure State.

When you look at what’s growing in the beverage scene —- “How do you capture joy in your products?” - Kate Bernot at the Montana Brewers Association.

Interesting via Kate Bernot at MT Brewers Association; When you look at hot trends in alcohol - the brand is telling the consumer how and when to drink it. Sunday Beer, Pizza Wine, Pool Pack, etc…

.Kimberly A. Clements at MT Brewers Conference: Today’s goal for craft breweries is to manage the turmoil. Be careful chasing fads + be diligent about the innovation pipeline. “Most often, 80% of your core beers are what’s keeping the lights on.”

“Whats the number one brand on draft nationally right now? Open lines.” Well said, Kimberly A. Clements, at MT Brewers Conference.

kind of a really big deal - closure of the aTULC (beverage can) facility brewbound.com/news/american-…

Cool (paid) fellowship listing at Business Insider for someone to cover the business of sports media (ESPN, DraftKings, etc). Deadline is Oct 18!

🚨Dave Infante got the Beer Byliners back together for a special podcast episode🚨 Dave, Jess Infante, and I chat about our favorite well-meaning—but ultimately infamous—moments in beer history. We had a blast. You will too. open.spotify.com/episode/7hYfjv…

This was SO MUCH FUN.

The right on-premise strategy has ripple effects in the off-premise, too. Subscribers are learning about how to maximize both. Join us and get smarter, faster: sightlines.news

The gravitational pull of RTDs, FMBs, and flavored non-alc beverages are changing the way drinkers think about traditional beer, wine, and spirits. It's about joy. It's about cutting through noise. It's about meeting people on their terms. Here's how: buff.ly/3Njumvj

Americans crave third spaces, and what they demand from those third spaces is rapidly changing. Our latest video digs into those shifts across restaurants, bars, retail, and more. The impacts for beverage brands are immense. Get caught up at sightlines.news

Shoutout to Kate Bernot & Bryan Roth 🍻 Good insights on their pod & a great reminder that brands today need to work a lot harder/smarter at earning & retaining consumers. podcasts.apple.com/us/podcast/the…

The Gist delivers all the bev-alc news and analysis you need in less than 30 minutes. On this episode: + Beer wholesalers get the green light on hemp THC + Decoding how drinkers approach the shelf + Wine's historic marketing push ... & more Listen in: buff.ly/482KL0W

Some of today's most successful alcohol brands don't market themselves within their category. Understanding how a drinker sees your product unlocks more resonant, creative ways to reach them. We're here to help: buff.ly/3zI0Egx

I might have my new favorite "national political outlet touches down in Montana" correction.

Great, yet very sad, article by Kate Bernot about the aftermath of Hurricane Helene & how it affected Asheville breweries. I spent a week or so in Asheville the Summer of 2023 & visited the breweries in this article. It's crushing 2 compare my pics then, 2 what's in this article 😭

On Sightlines' The Gist, Bryan Roth and I give you all the bev-alc news you need in < 25 minutes. This episode: + how to better understand today's THC consumer + why everything is energy now + do the latest non-alcoholic beer moves add up? sightlines.news/the-gist-podca…