The Rise of Passive Feedback in CPG Consumers leave behind a trail of passive feedback every day—search queries, partial cart checkouts, dwell time on product pages, skipped ads, muted videos. At Kaytics, we’re helping CPG brands tune in to the non-obvious signals. #cpg

At Kaytics, we've seen too many brands under-invest in Out‑of‑Home (OOH), relegating it to “that billboard in the parking lot.” But OOH and its digital cousin (DOOH) are proving to be powerful, measurable catalysts. kaytics.com/blogs/digital-…

The Game-Changer: Segmenting ACV by customer journey stage reveals where your sales process truly shines. At Kaytics, we've seen clients increase their average ACV by 40% simply by identifying which touchpoints correlate with higher-value contracts. kaytics.com/blogs/acv-mast…

AI Meets Marketing: What Happens When You Add NVIDIA Omniverse to the Mix? From static campaigns to dynamic, influencer-powered content engines—CPG brands are rewriting their marketing playbooks with AI.

CPG Brands: You Don’t Have a Sales Problem—You Have a Data Problem. Every click, scroll, and cart-abandon tells a story. But are you actually listening? In the world of eCommerce, traditional CPG data models are crumbling—leaving brands flying blind when it matters most.

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AI isn’t the future of operations. It’s the standard. Kaytics builds AI systems to cut costs, speed up decisions, and automate growth.

CPG brands often struggle with fragmented data, making marketing decisions reactive. Our blog explains how AI-driven Marketing Mix Modeling integrates data, measures channel impact, and identifies diminishing returns to improve operational efficiency budget allocation

The grocery and consumer packaged goods (CPG) industries are in the middle of a major digital transformation. Shifts in consumer behavior, rapid e-commerce growth, and the integration of advanced technologies are reshaping how these sectors operate.

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Metrics like sales per point of distribution and sales per million dollars of ACV help compare performance fairly, while units sold per visit highlight shopper conversion. Focusing on velocity alongside distribution reveals the true picture of product performance.

The CPG sector is in the midst of rewriting its playbook. PepsiCo’s recent moves highlight a broader shift toward streamlining for growth and resilience. At the same time, the rapid rise of contract packaging shows how companies are rethinking infrastructure.

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In CPG, growth isn’t just about putting the right product on the shelf—it’s about anticipating what comes next. AI is reshaping how brands plan and compete.

Marketing Mix Modeling (MMM) has been around for decades. But the way we use it is changing fast with AI. Instead of waiting for quarterly reports, machine learning now helps teams see what works and what doesn’t in near real time. It’s not about replacing human judgment.

CPG brands still rely on data that’s weeks old but consumers move in hours. Behavior shifts, the real issue isn’t more data, it’s disconnected data. Winning brands now use real-time, unified intelligence. kaytics.com/blogs/cpg-cons…

Automation with AI: From Rule-Based to Decision-Based Traditional automation follows instructions. AI-driven automation learns from data and adapts. That’s not just speed. That’s smart automation. The difference? Rules tell software what to do. AI learns why to do it.

AI Tools for Business in 2025: What’s Actually Working? This year, there’s a clear divide. Some teams are in full AI anarchy — chasing every tool, testing everything, and getting nowhere. The winners? They pick fewer tools and use them with purpose.

What’s Changing — and How AI Helps CPG Teams Move With It The CPG world is shifting faster than most brands can adapt. Data moves in real time, but most teams are stuck analyzing yesterday’s reports. AI doesn’t replace marketers; it amplifies them.

AI won’t be the competitive edge; trust will. Companies are racing to automate every touchpoint: chatbots, personalization engines, predictive insights. But more automation does not mean a better experience.