Kaylene Hong (@kaylenehong) 's Twitter Profile
Kaylene Hong

@kaylenehong

Singaporean living in Beijing. I specialize in international comms for Chinese tech companies. Views expressed here are my own and not endorsed by my employer.

ID: 1406613187

calendar_today06-05-2013 02:31:37

1,1K Tweet

3,3K Followers

514 Following

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

The cutest!!! Tried to get my hands on one (although I don't even have a cat) but it was all sold out in a matter of minutes where I am.

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

Happy 2022! Here are the trends that will make it big this year... I'm especially looking forward to seeing what kind of things can be air fried. 😂

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

This was a really fun vlog to work on. Subscribe to our YouTube channel for more exciting content going forward! youtube.com/channel/UCKPmy…

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

The craze over milk tea in China blows my mind... people are willing to wait hours in line just for a drink?! And there's so much content on Xiaohongshu about all sorts of milk teas... watch this video to find out more!

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

The craze over #BingDwenDwen is so over the top, but it's pretty awesome to see so much creativity from users shaping everything after the cute panda mascot, from oranges to dumplings. 🤣

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

In all the years I've been in Beijing, I've never seen so much enthusiasm for winter sports ever. Pretty amazing to see how much excitement there is!

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

This creator's story is fascinating. Really inspired by her courage to take on such an unconventional path in life. Watch the video to find out more!

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

People in China have absolutely fallen in love with houseplants, sparking a huge obsession. Amazing how there are people willing to shell out US$31,000 for four leaves!

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

And this is why I haven't been home for 2 years 2 months and counting. From the U.S. to China: A 3-Month Quarantine Horror Story nytimes.com/2022/04/12/wor…

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

Very interesting insights as to how brands of the future in glamping should shape their approach going forward. Worth a read!

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

Every day I'm seeing such stories unfold on Xiaohongshu and although they obviously don't reflect Chinese society in its entirety, they do give me a sense of hope. <3

Kaylene Hong (@kaylenehong) 's Twitter Profile Photo

This story idea kicked in when I started spotting handmade art for sale on #Xiaohongshu and was fascinated by the growth of an artisans community making their living online. Watch to see how artisans in China are crafting a living on Xiaohongshu! youtu.be/_KArcvvEvBI