Katherine Du
@katherinemdu
Asst. Prof. of Marketing @UWM exploring branding, consumer self-expression, & authenticity w/experimental methods. @DukeU & @UChicago alumna. (she/her)
ID: 1256255177688002563
https://uwm.edu/business/people/du-katherine/ 01-05-2020 16:12:36
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Excited about this line up for tomorrowš. If you're attending the *inaugural* Authenticity preconference, you're in for a real treat š„³ššš¾! @ericarbailey Katherine Du Rosanna K Smith
Saw this "dueling preference" tips tactic at a cafĆ©. It seems like they have read this @jofmarketing paper by Jacqueline Rifkin, Katherine Du, & jonah berger: journals.sagepub.com/eprint/88RA7KF⦠I picked Koda-Bear by the way š
Itās stories like these that inspired me to explore our love for #spontaneity in entertainment with Katherine Du & Keisha Cutright. This *on-the-spot* collab helped put Eminem on the map and won him his first Grammy.