My mailman not only delivers mail, he also delivers wisdom :) Today's wisdom: (1) Never reply when you're angry (2) Never make decisions when you're sad (3) Never make promises when you're happy cc: U.S. Postal Service #thishouldbeacampaign #USPS

B2C/CPG Companies: Make sure your PR strategy works really hard. Go beyond product placements by leveraging an engagement factor: a contest, a giveaway, some reason to get more involved with the brand. Also, make sure your differentiation is ultra clear & succinct.

I love marketing budgets to capture working/ non-working but also to have a tab where we outline Periodic and Subscription expense details so they are easy to find. All the MarTech can get away from you if you're not on it. #typea #marketing

Do you need an entire headcount to go to social media? It depends. But quite often I see companies dedicate a full headcount when I think it can be combined in with copywriting or comms. 🌟 #SocialMedia #marketing

Fun startup marketing opportunity with really great female founders! Ruby Money is an innovative technology that helps freelancers & consultants navigate taxes & cash management. They are looking for their first Growth Marketing Manager! buff.ly/3PKLiuG #growthmarketing

Market research is all about your panel. No matter which platform/agency you use, make sure your panel is made up of potential buyers. Then determine how to design the study so you end up with a tangible result. Ideally point to an asset & iterate between interviews. #marketing

Good move by Meta to launch a creator marketplace today for FB/Insta like TikTok's Creator Marketplace. This is a great for startups who can't afford a $30K influencer platform. But the platforms do SO much more when you have budget.

A well-thought-out campaign on an influencer platform will give you hundreds of assets you can use across all marketing channels. Think content strategy first for your organic channels - especially if you have a high consideration product that requires any education.

Programmatic direct mail is incredibly interesting right now. It's not just about triggered mail based on website action/inaction. You can also deliver customized creative based on browsing history. Not to mention what can be done with added layers of 3rd party data. #marketing

Management styles to avoid 😜 - Mushroom management: Managers keep employees in the dark & feed them crap. - Seagull management: Managers fly in, make a lot of noise, crap on everyone and then fly away again.

If there is a company that failed and had your company’s same positioning, you have to really look at that. Was it the model? Were they ahead of their time? Or is your differentiation off? This is a step they teach in tech accelerators that is very helpful.

If your product/ service is truly in a category of its own (which does happen), you have to precisely understand exactly how you fit into your customer's needs, journey, and their day to day. Your solution will have to be truly innovative, well designed, and well explained.

To the bold marketers and the companies that give them the trust, space, and support to build a killer brand! 🍾 It takes both sides to create something truly meaningful.

B2B startups: Your 1st event sponsorships should be those that give you: (1) meetings with potential buyers, (2) a speaking slot, (3) ideally both. You want directly in front of as many buyers as possible. Hold a dinner for a small group & run a fun giveaway to collect leads.

Digiday is talking about how startups are adding direct mail to their media mix. Direct mail is a B2C performance channel now with so many programmatic options and highly customizable creative. The trick is how you measure it. buff.ly/3cQQ2A0

Wow Talia Wolf knows her sh*t! Amazing presentation at #eCommerceSummit on driving conversion through emotion. Even my top Silicon Valley e-commerce teams would learn so much from her! Don't copy your competitors! Map emotional benefit and translate into emotional copy & design!!

Love this note from Elumynt on how agencies pulled back on prospecting post iOS14 and what happened. Also love how they break retargeting ads down to track based on cold, warm, and existing customers - not just one big bucket. #ecommercesummit

Brand marketers, what is your attribution window on programmatic direct mail? I am hearing of 2 year windows on credit card formats which is HUGE.

Trying to keep track of all the articles that help marketers improve ChatGPT prompts is not easy. Here's a pretty good list. 50+ Ultimate ChatGPT Prompts for Marketers & Freelancers buff.ly/3zQ7kWt

Here's a stat from The Information that you need to convince your team YouTube is an important channel: "[YouTube's] internal data indicate that close to 45% of overall YouTube viewing in the U.S. today is happening on TV screens... compared with well below 30% in 2020."