KP (@k___p____1) 's Twitter Profile
KP

@k___p____1

Building a DTC brand

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calendar_today13-12-2011 23:40:39

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Instead of charging for shipping I’m gonna start charging for marketing. Just charge my CAC back to customers during checkout.

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My favorite part about relying on Facebook for my business is that they'll sometimes lock my account for 35 days with no recourse The adrenaline that comes with that risk really is what keeps me going

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Help, I took out a $2M loan from SVB to buy one year of Yotpo’s services Can someone who’s good with money save my business? My children are starving

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Before raising money, consider the possibility that your deck may end up in my inbox and I’ll realize that you’re not actually the hot, new, rocket ship DTC brand you portray yourself as and, in reality, you’re doing $900k of revenue at -30% net margins and I’m laughing at you

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The crowd reactions towards the end of this video are almost unbelievable. The audience is having a religious experience. We see our biggest celebrities faces every day and track their every move. In 1964, seeing The Beatles in person was like watching Jesus walk on water. We

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Doubling revenue to $260M is wildly impressive at Liquid Death’s scale Even more impressive is only having 12% gross margins 🤯 theinformation.com/articles/liqui…

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Two CPG VCs raised $300+ million funds last week. I don't get how a fund of that size can succeed. The vast majority of CPG exits are under $1 billion due to smaller TAMs and acquisitive incumbents. In tech, most VCs bank on a single investment returning the fund. This isn't

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A lot of professional VCs treat CPG brands as fun investments for their personal accounts This ain’t no game. You enter our arena, you best not miss. Keep investing in beverage brands with -14% gross margins. I will find a niche supplement brand that is four years away from a

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Noa was partying in the south of Israel in a peace music festival when Hams terrorists kidnapped her and dragged her from Israel into Gaza. Noa is held hostage by Hamas. She could be your daughter, sister, friend. #BringBackOurFamily

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Israel is a country focused on building, improving society, and making our planet a better place. Half of the world's Jews live in Israel. Jews are only 15 million, one person out of every 500 on the planet, but their contributions to science, art, cinema, and literature have

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Oh, great, this week’s All In podcast dropped. Now everyone too dumb to form their own opinions on world events will finally be able to regurgitate David Sacks’s.

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imagine investing your hard earned money into someone's brand just for them to spend all their time podcasting and shilling saas products for affiliate fees