Be cautious of ad gurus who offer definitive statements like "You need video creative" or "You must use advantage+." While these options can be highly effective, they may not always be the best solution for your specific campaign. Focus on Testing, Iterating, and Refining. The

Testing ad creatives can be expensive. But what if it doesn’t have to be? Here’s how our team micro-tests for creatives with a ~80% win rate for less than $100: 1. Leverage Free Social Media Platforms. 2. Utilize A/B self esting on Your Website. 3. Run Small-Scale Paid

To succeed with Facebook ads, you need to beat your competition. The best way to accomplish this goal is stellar video creative. Meta is trending toward a reliance on open targeting. Copywriting space is limited at best. That's why video creative is the differentiator.

The average Facebook user clicks on 12 ads per month. Here’s how to write scroll-stopping hooks to make sure your ads are one of them: 1. Ask a Powerful Question. 2. Use Strong Statements. 3. Highlight Unique Selling Points. 4. Leverage Strong Verbs. 5. Use Emotional

One thing I learned the hard way about meta ads Think like a business owner, not just an advertiser. Revenue isn’t the only metric that matters. It’s also about LTV, referrals and reputation. Quick cash is good, but long-term cash is better.

marketing becomes easier when you understand that it is not all about selling.

AI won’t replace writers, but it will expose the lazy ones. (And the lazy ones are loud right now) Everyone’s suddenly a content strategist now that they have ChatGPT. But if you’re a founder who’s actually using it to grow your business, you already know: The prompt is the

You don’t need a job You need to learn how to get leads I see too many smart people chasing roles, when they could be closing clients. Because the skill that changes everything? Client acquisition. Not better branding Not a better resume Not more followers Just knowing how

From 50k to 70k subs in 30 days. Whop is on fire, and 100k is in sight. Here’s what they’re doing right: • Clear content flywheel. Every post drives traffic back to YouTube, every video pulls new viewers into their product. • Edutainment that converts. They teach, but

You’re one comment away. From a client. From a partnership. From an invite that will change you're life. Keep showing up.

Most media founders don’t need more content, they need a clear path from the post to the pipeline. Content isn’t the problem. Most paid media founders already know they should be posting more. The real issue? They don’t know how to turn content into clients. • not