Last Wednesday, Justin Watkins, and Pe:p Laja did a webinar. And Justin gave a great talk on finding message/market fit! Here are 3 ideas from it + link to the full YT video. (Thread 1/11)

Let's give a big welcome to another one of our newest Advisory Board Members, Justin Watkins! Justin is the CEO of Native Digital a brand & marketing firm built to acquire customers where they live: online. So glad to have you on the team, Justin!

Hotel Kansas City and Native Digital, a perfect Midwestern match. Them, a new high-end hyatt hotel smack-dab in the heart of #KC. Us, people who like to sip champagne but in a humble way without a pinky up. nativedigital.com/work/hotel-kan…

We’ll do our best to make sure the hard won endorsement holds true. Many thanks Shane.

Encouraging. Source: Refinitiv

ICYMI: New Paid Social Manager job with Native Digital posted on #KCJobSeekers: kansascityjobseekers.com/marketing-and-…

Check this great conversation with Katie Boody Adorno and Justin Watkins of Native Digital youtube.com/watch?v=qsrX2E…

Pro tip. Assume good intent.

.Justin Watkins and @shmathews of Native Digital join BCS to help you identify ways to build brand affinity. Register now at kciabc.com/bcs, and join them on Feb. 22. #KansasCity #Marketing

In ‘92 I send a letter to a rookie in Orlando “hey we both have March bdays.” And he sends this back. I proudly framed it. 30 yrs later I gift it to my NBA obsessed son on his 10th bday. He couldn’t believe it. Curious, we just looked up SHAQ’s birthday. Its today. Happy 5-0.

If any of these are difficult, please lmk which remote wilderness you're living in. #namerecognition #awareness #adspend

Big fan of brevity. Big fan of these fellas. open.spotify.com/episode/0IDIue…

In a family full of doctors, one became a game designer. It was just a matter of time before Sam Glassenberg started Level Ex 🎧 open.spotify.com/episode/5UoMyI… cc Sam Z. Glassenberg

Old-fashioned #messaging tip: 📝 Grab stickie notes. Write in fragments. No editing allowed. Just get it out there. Now put yourself in the customer's circumstance. What sequence is realistic? Move things around. Come back later to clean it up and put in a shared doc.

What's the positioning? Who's the hero? When you're B2B2C like Coterie Insurance the answers are "speed, simplicity & the agent." open.spotify.com/episode/7b3ThS…

Our team is ridiculous. I just checked in on a new client. Revenue is up $2.2mil in the first four months. Overall fee & spend is down, not up, down 18% 🤯 ... and everyone is just like "yeah nice job." #QuietHomeruns #GolfClaps Native Digital

Strong value prop: "It takes the burden off the patient and the physician." Hear Jacque Engle of Digital Diagnostics share how AI is supplementing timely, accessible answers for people. Digital Diagnostics open.spotify.com/episode/0JgbfU…

What's the criteria for a good role? For Urska Blagojevic it was Product, People, and Personal Challenge. That's how she ended up at CARTO In my opinion People is 90%. Personal Challenge makes it fulfilling. Product makes it possible. open.spotify.com/episode/5oVGpR…

Being optimistic on #climate isn't always easy. But talking to determined experts helps. Hear the progress Eric Meyerson and the team at Turntide Technologies are making right now. open.spotify.com/episode/1LzzoD… Their goal: eliminate 25% of global #electricity wasted by legacy motors.

First game watching #MIZ