To be convinced one is a villain, prohibits the opportunity to learn otherwise.

Your podcast isn't going to grow organically. It's going to grow because you were able to tap into other folks pre-existing networks. Find the tribes who have a built-in audience that align with you and reach out to their leader. Give them value of some kind, it could even be

But also, it tells me all I need to know about them. They’re either: A) Disorganized B) Jerks C) Cowards

The "trust recession" ... Damn. Genius words from Ryan Doser

Podcasts are the relational extension of digital brand. Viral isn’t the goal. A local business owner stopped his podcast because he had 50 listeners and bigger shows were getting thousands of downloads per show. If you have 50 community members dedicated enough to listen to

Brands are piling into the podcast space, but they’re creating shows about themselves. This fails to build relationships. Instead, tightly focus on your customer archetype/profile/ID. Tailor your show to them beyond your company, service or products. Think of your brand as the

Yes. When you plan and create processes suddenly you get more done, are faster, and have more time.

If you change your upload cadence or length on your podcast you risk losing subscribers. Why? Because subs are habit driven. Subscribers assign shows to various routines like doing the laundry, working out, commuting and even travel. If you change something, they may swap your

Founders, I’m begging you. Please listen to Sam Parr. I’ve watched two well-capitalized startups with great products die for this reason. Their audience was totally confused and they refused to define a clear vision / mission. Focus feels limiting buts it’s freeing.

Listening to audience feedback requires understanding what they’re trying to accomplish, not doing what they ask. Steve Jobs said, “People don’t know what they want until you show it to them.” Ask about how they feel. Ask what they’re trying to avoid. Ask how they tell others

Someone told me my new iPhone 17 Pro looked awesome. “Uh… it’s a 14.” 🙂

Creating a podcast is an efficient way to grow audience through social media channels. 1. Record a show 2. Chop up show into 5-10 best nuggets in portrait mode. 3. Publish a 300 word summary on your site w/ embedded video to rank in Google. One podcast is 6-11 moments of high

Folks… what is going on?? It’s alarming how many company leaders have zero understanding of their company’s mission and are scared 💩-less over creative ideas. People are overwhelmed across the board at an alarming rate. I see leaders asking Ai what to do, instead of

The loudest detractors are often the ones furthest behind.

I don’t know one person who treated other people like crap, and had a thriving career. Not one. Ignore the mean people. You’ll feel bad for them in a few years.

Similar to the advent of recorded music. The industry thought no one would go to live shows anymore. The opposite happened.

Conflict and disagreement, when managed well, are vital for success. Leaders, stop running from them. Do this instead. 1. Listen. Disagreement and conflict is data. 2. Acknowledge. Understanding isn’t agreement. 3. Commit. Clarify disagreement and test. 🔁

Admitting you were wrong and transparently changing your mind IMPROVES people’s trust in, and perception of you.

Yes, you can know up front if you company podcast will achieve real impact. Write down realistic, measurable goals for the show before you start it. I kid you not, most companies simply launch a show without this simple step. The result is a show that is self-focused

Most podcasts fail because their creators were tactically focused. They saw another brand successful launch a show, and thought the simply act of creation would suffice. The result is a lame-sauce show with a host asking low-value questions. Poor podcasts ask boiler-plate