Web3 Marketing turns difficult when you have NMF (Nothing to Market Fit).

KOL campaigns aren't dead. It is clear that the market and strategy simply must change to: - Focus on ROI - Generate conversions - Measure those results - Pay for true value delivered Therefore, smaller content creators will shine, as they achieve better segmentation, trust

Word of mouth remains the most powerful user acquisition strategy in Web3. Nothing beats a satisfied user telling others about your product. It's authentic. It's trusted. It converts. But here's the challenge: we can't directly control it. We can't force users to talk about

There are two approaches to building Web3 projects: - Set an unrealistic goal, promise it, launch a token, market the token, make a profit in the short term, and then struggle to survive. - Develop a real product, design a sustainable business model around it, market it with

Referral marketing is a proven and effective strategy in Web2. But I believe that: - Web3 enables open participation and offers higher rewards by reducing the costs associated with intermediaries. - Communities can play a significant role in recommendations. - Crypto

My major red flag🚩when analyzing Web3 projects. -> The project is promoting its token before the actual product. This is a fundamental marketing mistake, especially if the goal is to build something sustainable for the long term. It suggests that the project is focused on

There's no marketing funnel without trust generation. Especially in Web3, which is an untrustworthy space (we all know why). If you can't get people to trust you, the funnel is broken, and all your awareness efforts are in vain.

The issue with bots will get exponentially worse when AI agents gain full control of a browser, effectively managing wallets, completing forms, and interacting in a distinctly human-like manner with digital products and services. What's the best Proof of Humanity system so far?

Feels like creating a personal brand is similar to SEO. It's a compound interest strategy that expands over time.

most projects don’t need more hype they need more people who’d use their product twice

Diversification among content creators helps reduce risks. KOLs and Content Creators CCs represent an investment, as you're anticipating a return on the money you invest in them. Just like with stocks and crypto, spreading your budget across different options mitigates risks.