Newly released article: "Automated Runtime Verification of Security for E-Commerce Smart Contracts" By Yang Liu et al. doi.org/10.3390/jtaer2… #InformationTechnology #jtaer #openaccess

New released article: "Platforms’ Cross-Border Competition and Innovation Are Driven by Data Elements: A Two-Stage Evolutionary Game Analysis" By Meixuan Li et al. #platform #Innovation #ecommerce #jtaer doi.org/10.3390/jtaer2…

Highly accessed article: "Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention" By Sudarsan Jayasingh et al. doi.org/10.3390/jtaer2… #AI #influencer #digitalmarketing #jtaer #openaccess

Highly accessed article: "Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention" By Sudarsan Jayasingh et al. doi.org/10.3390/jtaer2…… #AI #influencer #digitalmarketing #jtaer #openaccess

We are proud to announce that the Journal of Theoretical and Applied Electronic Commerce Research (JTAER) is ranked among the top 10% of journals in both: 📊 General Business, Management and Accounting 💻 Computer Science Applications 📈 CiteScore: 11.7

How do AI-personalized recommendations influence clicking behavior in #ecommerce? Insights from Beijing Jiaotong University reveal key trends in China’s digital market. Read more 👉 mdpi.com/0718-1876/20/1… #AI #DigitalMarketing #ConsumerBehavior

AI influencers are reshaping how consumers engage and buy online. New research from Sri Sivasubramaniya Nadar College & VIT-AP University reveals how credibility impacts purchase intent. Read 👉 mdpi.com/0718-1876/20/1… #AIInfluencers #Marketing #ConsumerEngagement

How does influencer marketing affect consumer behavior and online shopping preferences? Research from University of Western Macedonia & Agricultural University of Athens provides fresh insights. Read more 👉 mdpi.com/0718-1876/20/2… #InfluencerMarketing #Ecommerce

New study from Valahia University of Targoviste, Romania 👉 🛍️ How do fashion retailers influence your shopping decisions through visual merchandising and store layout? 🔗 mdpi.com/0718-1876/20/1… #RetailPsychology #VisualMerchandising #ConsumerBehavior #FashionRetail

📱 Can Instagram mega-influencers really shape Gen Z's purchase intentions? Researchers from Cape Peninsula University of Technology break it down using TAM & SCM 👇 🔗 mdpi.com/0718-1876/20/2… #InfluencerMarketing #InstagramMarketing #GenZ #DigitalMarketing

🎥🛒 What drives Chinese costume consumers to shop via Douyin (TikTok in China)? Fresh insights from Donghua University on livestream buying behavior: 🔗 mdpi.com/0718-1876/20/1… #LiveStreaming #Douyin #SocialCommerce #ECommerceTrends #ChinaRetail #FashionTech

🚀 How does digital marketing shape online shopping & consumer behavior? New JTAER study (Portugal): “The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis” 🔗 mdpi.com/0718-1876/20/1… #Personalization #ECommerce #ConsumerBehavior #Marketing #JTAER

🎯 Do personalized recommendations really influence what we buy? And does it depend on the product? New JTAER study (Capital University, Beijing): “Understanding the Influence of Personalized Recommendation on Purchase Intentions…” 🔗 mdpi.com/0718-1876/20/1…

💡 What keeps customers coming back in the digital world? New JTAER study (University of Brasilia): “Factors of Customer Loyalty and Retention in the Digital Environment” 🔗 mdpi.com/0718-1876/20/2…

How do we measure customer experience in AI-driven worlds? 🤖 New study in JTAER: mdpi.com/0718-1876/20/1…

Empathy sells. ❤️📈 New JTAER study on emotional resonance in live-streaming sales: 🔗 mdpi.com/0718-1876/20/1…

Viral marketing isn’t luck — it’s data + AI. 📊 New JTAER study from University of Patras: 🔗 mdpi.com/0718-1876/20/2…

Are virtual influencers the future of Metaverse marketing? 👾 New JTAER study: mdpi.com/0718-1876/20/1…

Cart added ✔️ … but will they buy? 🛒 New JTAER study uses XAI to explain online purchase behavior: 🔗 mdpi.com/0718-1876/20/1…

LLMs are entering Wall Street. 📊💡 New JTAER study on AI-driven sentiment & investment strategies: 🔗 mdpi.com/0718-1876/20/2…