Joel Horwitz (@jshorwitz) 's Twitter Profile
Joel Horwitz

@jshorwitz

Short in stature, Tall in life. Caffeine, Data, and Laughter driven product leader, marathoner, and father of two, partner of one.

ID: 34235623

calendar_today22-04-2009 10:18:38

7,7K Tweet

1,1K Followers

1,1K Following

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we found our competitors get 1600 visits/mo from chatgpt and perplexity we got zero LLM visibility is the new SEO if AI agents recommend your competitor, you lose before the click

Joel Horwitz (@jshorwitz) 's Twitter Profile Photo

the agencies that win in 2026 aren't the ones with the most people they're the ones whose people spend the most time on strategy

Joel Horwitz (@jshorwitz) 's Twitter Profile Photo

platforms we support right now > google ads (search, display, pmax, demand gen) > meta (facebook + instagram) > linkedin > reddit > x > tiktok > microsoft ads all from one chat

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if you had 4 extra hours a week what would you spend them on most media buyers say strategy and creative that's exactly what gets cut when execution eats your calendar

Joel Horwitz (@jshorwitz) 's Twitter Profile Photo

AI Portland is at full capacity tonight 378+ registered and more in attendance Excited to hear from Alex SanGeorge from Paramount+ on design with AI

AI Portland is at full capacity tonight 378+ registered and more in attendance

Excited to hear from Alex SanGeorge from <a href="/paramountplus/">Paramount+</a> on design with AI
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AI loves the color purple. If you see landing pages or design with purple. It’s probably AI Em dashes and Purple == AI

Joel Horwitz (@jshorwitz) 's Twitter Profile Photo

platforms most agencies skip because "another dashboard" > reddit: cheapest CPMs for B2B, r/PPC is your audience > tiktok: lowest CPAs for DTC, but the API is brutal > microsoft: 10-15% of search at lower CPCs synter handles all three no new dashboards, no new learning curves

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this week in synter > similarweb competitive intelligence via MCP > 3 new search campaigns from claude code > negative keyword audit across all campaigns > device bid adjustments based on conversion data all from the terminal

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milestone: synter now manages campaigns across 7 platforms for paying customers no agency, no dashboard hopping, just tell the AI what you want still feels surreal

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the hidden cost of skipping platforms: you know reddit or tiktok might work but you don't have bandwidth for another dashboard that's not a strategy decision, it's a capacity problem synter makes capacity irrelevant