I took your advice Sean Frank 🚶‍♂️

I’m beyond excited to welcome Jackson Olson to the Baseball Lifestyle 101 family! Jackson is an incredible creator, inspiring fans with his energy, passion, and authenticity. 🚀

3 out of the top 4 best selling shorts on Dick’s Sporting Goods. More than just a baseball brand. 🚀

We will sell thousands of these slides Tomorrow. It’s no surprise. We built the hype up 9 months ago…stay tuned 🤐🔒

We made Opening Day a national holiday at Baseball Lifestyle 101. Everyone has the day off. ⚾️🔥

Opening day for our new campaign as well with the baseball gods Bill Rom & Josh Shapiro 🇺🇸 ⚾️ 🏟️

UPDATE: - Sold so fast during VIP we moved up the full list email 30 minutes - Broke our WMS because of velocity - Broke price test due to velocity - Already ordered 10x more for next drop with 2 new colors - Releasing a new color that wasn’t planned until May

Coming soon 👀🚀

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The next 4 weeks of product launches are out of this world 🤯 Stay tuned for results…👀

Swim trunks today…$500K day incoming 🤝

The winner is…rain delay 👀🌩️

2025: Our biggest retail year yet. For the first time ever, SIX BL101 retail locations are open at the same time.

Next up on the product launch calendar…🚀 Stay tuned for results 😎

Honored to be named a New York finalist for EY Entrepreneur Of The Year. 🚀😎 Grateful for the team, & the journey.

Building the best business in the world with the best people ❤️🚀

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The next few weeks of product launches are HEAT 🤯 Stay tuned for results…👀

Throwback to Day One — This is the very first sketch of the Baseball Lifestyle 101 logo. Drawn by hand. Coffee stains and all. It’s wild to look back at this and realize how much has changed since this day back in 2016. 🚀