In this episode of Forefront, step into the halls of Callaway Golf R&D with Dr. Alan Hocknell, where the next generation of golf equipment is being engineered through the use of Artificial Intelligence.

Distance that Defies Convention 🚀 Coming January 2020 >> bit.ly/2t46E0h

So #TheMatch playing golf the way it should be played ....constant sledging/trash talk, some terrible shots and the odd miracle that keeps us all coming back for more...golf is definitely back and great to be part of it Callaway Golf

#SLAMDIEGO. That is a lot of Callaway Long Balls.

4 days. 4 slams. 4 Callaway Golf Longballs. Congrats wil meyers Fernando Tatis Jr. Manny Machado, Eric Hosmer San Diego Padres

1st customer to hit Callaway Golf B21 driver #'s tell the story. @ianparnabygolf Michael Vrska @DnevsCG

Doc Hocknell + #teamcallaway knocked it off the park again with the new Big Bertha B21 and Reva lineup! Forward CG and yet, ultra high MOI #slicekiller We already sold 12 drivers, 10 FW woods and hybrids+ sets of irons in only one week. Try it and go #hitbombs 🔥🏆🎯⛳️💣🔥

After 24 years of marriage, I love when Charles calls Amy my girlfriend. On Thanksgiving, she’s by far what I’m most thankful for in my life.

It’s back! Check out the new White Hot OG lineup, original White Hot insert in classic Odyssey shapes that are more beautiful than ever before.

If you know anyone who wants more speed, we've got an Epic Driver for them. Excited to officially get these out there today!

Countless months of work for this amazing team about to enter the public domain including some ground breaking ideas…hope you all love them as much as we do #GoRogue #lovethisteam

If you're looking for more spin, consistency, longer distance or a straighter ball flight ... 🌀🎯💣 We've got you covered with the 2022 Chrome Soft Family >>> bit.ly/2022ChromeSoft

.Callaway Golf is pushing the limits of speed and forgiveness with a design process that combines A.I., real player data, tour feedback and human brainpower. golf.com/gear/callaway-…

An amazing amount of hard work went into this driver lineup. Proud of the entire team involved. It’s time to #ThinkSpeedGoRogue

It’s that time of year when Johnny Rodriguez unleashes his awesome was on the golfing world …. The man is a legend when it comes to the PGA Golf Shows and bringing Callaway Golf to life

The bag and headcovers being used by our staffers at the PGA Professional Championship in New Mexico 🔥

Total domination 🔥 In the last 10 days, Callaway Drivers were used by the winners of the following events: -Charles Schwab Challenge (PGA Tour) -KLM Open (DP World Tour) -Senior PGA Championship -Bank of Hope LPGA Match Play -NCAA Men's & Women's Individual Championship

Expect anything different? 🌹🏆🌹 #Paradym

The results are in… Ross Prachar - 2023 Callaway Staff Fitter of the Year Russ Miller - 2023 Staff Professional of the Year Congrats to both on a great year!

Jason Finley did Xander Schauffele chnage any equipment this year? #thenewgoldstandard