For only the second time (that I can recall), I've had a confirmed talk cancelled due to my slides being heavily critical of Google & Facebook. I won't out the organizer, but I thought I'd share the offending slides here.

“Let’s go back to the office, but let’s make it normal to leave by 6pm. Let’s not shame people for wanting to get home to their families, or to cook a nice dinner, or feed their dog, or work out, or simply REST.” buff.ly/3vKonVS

“We need more generalists to balance things out, to represent the macro view in this increasingly micro world.” buff.ly/2SosGHL

"Consumers want personalized ads because the appreciate relevance." Are you sure? buff.ly/3tsUXdf

Not creepy at all. Totally normal and fine.

Oh, zing! buff.ly/3fX54lF

“The framing of marketing as an efficiency driver, rather than a creator of opportunity, should be of concern to all marketers” buff.ly/3gm5yCi

“If more marketers had a coherent philosophy, I suspect agencies would be much better equipped to deliver work that meets or beats expectations.” buff.ly/3AmewYz

“Slow down; your brand is meant to last years — maybe even forever” buff.ly/3fN21NC

How do brand and CX relate to each other? And why is this such a hard question to answer? buff.ly/3s6shHW

This reflects REALLY poorly on marketing's brand. buff.ly/3gsnE6h

The language of marketing is so imprecise as to be almost meaningless. buff.ly/3mwCpZB

There's been a lot of showboating by advertisers pulling out of Facebook (likely as leverage to negotiate better ad rates) but here's a company that's actually walking the walk

“Only advertisers can make the status quo unprofitable and unsustainable” buff.ly/3bnk3Dv

“The overwhelming application of the seamless digital mindset to branding is slowly but surely depriving branding design of everything that makes it special.” buff.ly/33vyipJ

“The fact that purpose is not a marketing prerequisite means that it is therefore a choice. A strategic choice. That is all strategy ultimately is: a series of selfish choices that entail deciding what your brand will and won’t do.” buff.ly/3FEFZqs

Hope so .... “As bottom of funnel myopia bottoms out, brands and branding are back on the agenda in a big way” buff.ly/3Lffrj0

Clear writing gives poor thinking nowhere to hide.

In our latest blog post, Modern Craft's Peter Petralia offers his POV on effective change management: bit.ly/3IGT0EK. #inhouseagency