When a major moment unfolds—be it a sports game, awards show, music drop, or breaking news—people check X first to find out what's happening and what people are saying about it. The power of that user behavior delivers outsized results for brands that advertise here.

Starting tomorrow, X Ads can no longer contain hashtags. X’s user recommendation system has been improved with new capabilities powered by xAI's services, rendering hashtags unnecessary for effective engagement. This change is designed to optimize the experience and performance

Become part of the social conversation and get audiences talking about your products, launches and events. By partnering with us, you earn 66% more brand mentions vs. non-advertisers.

Elevate your brand's image and drive positive sentiment. Enjoy 33% greater brand positivity compared to non-advertisers.

the world's most powerful AI model is here meet Grok 4 x.com/i/broadcasts/1…

Advertisers, join us tomorrow for a live AMA on the future of advertising on X with Elon Musk, Roman Grachev, and X engineers, moderated by Monique Pintarelli. Reply with your questions by 1PM PT Wednesday and we’ll address them during the session. x.com/i/spaces/1OyKA…

1 in 3 X users are shopping for back-to-school.📚 Tap into this active audience to drive sales and connect with families on X this season!

E-commerce businesses: Let Grok promote your products to ideal buyers, boosting conversions without the guesswork. Set up a Dynamic Product Ad (DPA) campaign to help grow your business!