Good visualization for golf instructors when they say to hit down and through the ball. Incredible.

That Rory eagle was incredible. Great theater. But it sorta feels like this with the way Scottie is balling right now

. NBC Sports says its Thursday/Friday coverage of The Open averaged more than 1 million viewers across USA and NBC Sports Digital, its best since 2022. Friday (1.2M average) was up 37% over 2024 and the best since 2022.

Viewership for the final round of The Open going back 20 years. Where does tomorrow land?

I’m not sure we’re there yet, but I think it’s getting close to a point where people watch because of Scottie, a la Tiger back in the day. Even if he has a big lead.

A great reminder how fleeting success in golf can be. I don’t think Scottie will go 11 years before bagging another big one. But I also thought Rory and Jordan would win 8+ majors each.

We’re on to the Ryder Cup. Here’s a sampling of what Bethpage Black will look like

As Sports Business Journal reported last month, LIV Golf today confirmed its Australia event for 2026 that will be contested Feb. 13-15. Same week as AT&T Pebble Beach Pro-Am on PGAT

Ian Baker-Finch today announced his retirement from broadcasting golf after an incredible 30-year run, the past 19 with CBS Sports. Baker-Finch will work CBS Sports’ final two tournaments of the Network’s 2025 season, with his last broadcast coming at the Wyndham Championship

NBC draws a little more than 4 million viewers for Scottie Scheffler’s dominant win at Portrush on Sunday (streaming included). That’s up big from 3.390M last year (Schauffele) and the best since 2022 at St Andrews

Yes. Streaming fairly minimal, but in this case it helps NBC get over the 4M mark.

No-brainer deal. Rickie Fowler posts on Instagram that he’s now an official ambassador for YETI

Per The Wall Street Journal, NBCUniversal is discussing launching a sports cable network that could debut as early as the fall. The channel would primarily carry sports that are also streamed on Peacock. wsj.com/business/media…

Is nothing sacred anymore? What’s next? TBonz?