Me and the team have gone all-in on BFCM prep. This weekend I’m back in startup mode: • Overnight shifts • Managing ad spend • Monitoring every platform • Finalizing the 2026 budget • Updating Blackline pricing • Building the Rewyre roadmap Ready to go to war for the

Rewyre started as a small idea — just a tracker to help men stay accountable. But over time the vision evolved. Now we’re building a full wellness app designed to help men break addiction, rebuild discipline, and take control of their lives. Wild to see how far we’ve come… and

Four years ago I dreamed of this view. Took the risk, bet on myself, and made it real.

Here’s my short plan to take Rewyre to our first 1,000 downloads now that our latest update is live: (currently at 200) • Double down on organic X content — multiple accounts plus founder-led posting. • Go harder on Reddit — massively underrated for this niche and insanely

We've been cooking behind the scenes 👀

Quick check-in before BF/CM kicks off 👀 We’ll finish the day on Shopify around $28k. Been steadily building spend and we’re tripling budgets at midnight. Letting everything run overnight, then making adjustments + loading in fresh creatives at 8AM. Hoping to crack 6 figures

Sophie Rain dropped a screenshot showing $95M earned on OnlyFans in 2 years. We’re watching an epidemic unfold in real time

Broke some records yesterday with BF/CM. Going to roll this momentum into 2026 and get Blackline to $50M/Yr

Next update for REWYRE introduces The Rewyre Protocol, a 45-day discipline challenge built to reset your dopamine, break destructive habits, and rebuild the strongest version of yourself. Super excited to test myself with this. I’m in need of a serious reset after these

Two big upgrades will be released very soon. The Rewyre Protocol: your daily system for discipline, focus, and taking full control. The Rewyre Community: a brotherhood of men building stronger minds together. This is the next chapter. Rewire your mind. Rebuild your life.

I’ve always struggled with delegation as a founder… not because I want control, but because it’s hard handing things off when you hold yourself to a certain standard. But my Shopify team at Blackline has shown me how powerful delegation can be when you hire people who are

Building your balance sheet > building your ego.

Pre-ordered the NEO robot. Aesthetically, it’s the Apple of AI robots. Still unclear how autonomous or truly functional it’ll actually be at launch… but from a business perspective, we’re definitely using this for content.

Nano Banana Pro is the biggest unlock for DTC creative since Meta rolled out dynamic ads. Most brands will scroll past this. Don't be most brands. I just generated 50+ campaign-ready images from ONE product photo. No studio. No photographer. No 2-week turnaround. (Yes, this