From Navy SEAL to Tech Sales Leader — Troy Pusateri’s path is anything but ordinary. In this Noob School throwback, Troy shares how discipline, purpose, and surrounding yourself with the right people helped him go from elite athlete to SEAL Team to Regional Sales Manager in tech.

“Here’s one thing I learned the hard way while scaling...” When you’re growing fast, not every role needs to be in-house. 👉 Hire when the task is core to your mission. 👉 Outsource when it’s specialized, temporary, or distracting. Scaling isn’t about doing more — it’s about

One of the biggest risks in fast growth? Losing the people who made it possible. Scaling can burn out your top performers if you’re not careful. What’s the one thing you’ve done that actually worked to retain great people during high-growth phases? I’ll share my answer in the

One of our clients came to us overwhelmed. Sales were growing — fast — but so was the chaos. People were dropping balls, customers were slipping through cracks, and their top rep was about to quit. We helped them install one system: a simple weekly rhythm that aligned the team,

"Most founders want to grow fast — but growth without structure leads to chaos. Chuck Crumpton’s story is a masterclass in building momentum without losing control. From landing a major deal with Johnson & Johnson to scaling and selling multiple businesses, Chuck shares how he

Growth eats cash. One of the biggest decisions founders face during scale: → Do I bootstrap this phase or bring in outside capital? If you’ve been through it, I want to hear your take: → How did you know it was the right time to raise money? #RaisingCapital #FounderJourney

One simple mindset shift changed everything for a company I worked with. We weren’t in a great place—just kind of floating along—but when we started applying a principle from The 7 Habits of Highly Effective People, everything began to click. #SalesTips #B2BSales #SalesExcellence

I once had a team growing 30% month over month — and I was sure we were winning. But under the hood, everything was breaking. → Our CRM was chaos. → Everyone was running their own playbook. → I was spending more time fixing fires than growing revenue. Lesson learned: scaling

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Scaling fast? Here’s what no one tells you: Culture doesn’t just “scale.” You have to build systems that protect it. What’s one thing you’ve done to keep your culture strong during growth? I’ve got a few ideas — but I want to hear yours first. #SalesCulture #LeadershipHabits

Here’s one way I’m using ChatGPT to protect company culture while scaling… When your team’s growing fast, your culture starts to fracture. Everyone does things a little differently. I use ChatGPT to build simple, repeatable playbooks — from how we open sales calls to how we

Thinking about buying a business? Here’s a quick tip: choose something that fits your experience and strengths. The closer it is to your wheelhouse, the better your chances of success. Don’t buy a puzzle you don’t know how to solve: youtube.com/shorts/twlIEL4… #B2B #SalesStrategy

Want to grow fast without losing your mind — or your business? Here are 3 books I recommend to every founder, exec, or sales leader who's trying to scale without the wheels flying off: 📘 Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan

Here’s the shift that separates founders from CEOs (it’s not what you think). Most founders stay stuck not because of skill but because of mindset. Founders build. CEOs scale. That’s the shift. But making it? That’s the hard part. At some point, the business needs more than

Think you need a million in the bank to buy a million-dollar business? Not even close. If you’ve got $50K, you might be closer than you think — and the strategy behind it might surprise you: youtube.com/shorts/ibrf4kY… #BuyABusiness #SmallBusinessFinance #BusinessTips #NoobSchool

At Sterling Sales, we’ve always believed that great salespeople aren’t born - they’re trained. And now, we’re scaling that training in a way that’s fast, smart, and accessible to anyone with a question and the grit to ask it. Meet The Sales Professor, an AI-powered tool to

Thinking about buying a business? Check for landmines. One of the biggest mistakes buyers make is getting wowed by the numbers… and skipping the hard questions. Before you buy a business, check for: Pending lawsuits Unpaid taxes Debt tied to the owner Contracts and vendor

Monica Seitz always valued work a little differently than school. She loved learning—but more so when she could apply it in the real world. In college, she realized the classroom could only take her so far, especially in business and sales. Internships gave her the space to grow,

It’s worth 5x revenue. But… is it really? That’s the number you’ll hear a lot when buying or selling a small business. But here’s the problem: most people don’t actually know what’s behind those numbers. Are expenses buried in the owner's comp? Is that revenue recurring or

Why some founders should never be CEOs - it’s not a bad thing. Here’s the hard truth: Not every founder is meant to be a CEO. And that’s okay. Founders are visionaries. They thrive on chaos, energy, and momentum. They start the fire. But CEOs? They build systems. They manage