They were doing everything right and still losing move-ins This operator was everywhere: → Google Ads → Facebook ads → Instagram and LinkedIn posts → Flyers, billboards → Video content → SEO and local SEO They were hustling hard. But online rentals were not growing. In

More friction = fewer move-ins. You don’t install speed bumps on an empty road. Friction makes sense once there's flow to manage. Here’s why friction can be a lease-up killer. During lease-up, we have one goal: fill units. An operator came to us early in his lease-up. And

If your facility only shows up ONCE on Google Page 1... you’re losing. Many operators think that ranking in the top 5 once means they’re winning. But your potential customers have 17+ places to click: 📍 3 map listings 💰 4 paid ads + Local Service Ads 🔎 10 organic results

Many storage operators say they want to build a big business… but their marketing says otherwise. You’re talking about scaling but still treating marketing like a one-time lease-up tactic. That’s not a strategy. That’s hitting pause on your own growth. Most operators don’t

We 2x’d revenue from organic search in less than a year, but not by “just doing more SEO.” In May, we hit $105K in revenue from organic search for the first time ever. But that kind of growth doesn’t come from traffic alone. It came from getting marketing and revenue

We didn’t budget enough for marketing during lease-up... We’ve heard this exact line too many times. And worse, some operators tell us: The previous owner only spent $10/month on marketing… so we figured $100/month would be enough to lease up. 📉 Here’s the reality:

Lease-up is not the time to "ease into" marketing. Yet some storage operators still think they can coast into occupancy with just SEO, just PPC, or just SpareFoot. Big mistake. Big cost. Big delays. One of our clients had this exact thought. They only ran SEO for the first 2

We tried Google Ads for our storage facility for a month… didn’t work. We hear this all the time. PPC isn’t magic. It’s momentum. Take a look at this campaign: -Nov 2024 → 3 conversions at $698 each -Dec 2024 → 2 conversions at $733 each At this point, many operators

They were paying $150/month for their storage facilities SEO campaign. And for nearly a year, they were stuck spinning their wheels. 📉 Organic clicks? Q2–Q4 2024: flatlined around 1,300 per quarter. 📉 Move-ins? Just 108–214 per quarter. No momentum. No traction. Because

Order takers won’t scale your storage business. If you’re the one building the systems, giving the direction, and holding every piece together: You’re not scaling. You’re surviving. This operator learned the hard way. They hired a vendor who “did SEO”... but only when told

We’re in 14 markets… and still stuck at 60 rentals a month. That’s what a multi-location operator told us last fall. Despite seasonal demand and paid ads running full tilt… Online rentals had plateaued. Organic move-ins were averaging under 35/month. Growth had flatlined.

Everyone’s freaking out about AI and SEO in self storage. But let’s be honest... Most self-storage operators still aren’t even ranking in traditional Google search, let alone ChatGPT or Perplexity. So let’s zoom out. One of our clients asked recently: “Should we start

Our marketing isn’t working. You’re right. Marketing is never perfect on day one. Set-it-and-forget-it is the fastest way to waste money. The reality? Marketing only works when you work the marketing. That means reacting to the data, fixing the friction, and adjusting the

Ever notice this about Google search results for self storage? Before a single organic result even shows up… You’re already seeing THREE paid listings. Let’s break it down with a real-world example 👇 (Screenshot: “storage units in Anderson, SC”) 1️⃣ Local Services Ad –

If 80% of your move-ins come from ONE source… you’re in danger. If your storage facility only has ONE proven marketing channel, you’re taking on more risk than you think. Because if that source disappears, you’re not just losing leads, you’re losing revenue, fast. I see it

Most storage marketing fails before it even starts. Because it’s just… random tactics. ➡️ “We need more SEO.” ➡️ “Let’s try some PPC.” ➡️ “Oh, what about reviews?” All good things, but if they’re not tied to a clear growth framework, you’re just throwing darts in the dark.

If you’re only getting 1-3 move-ins a month… you don’t have an efficiency problem. You have a volume problem. I see operators all the time trying to “optimize” their cost per move-in before they have any move-in volume to optimize. Here’s the reality: You can’t lower your

You can't optimize cost per move-in if you don’t have volume. Most operators get this backwards and waste thousands doing it. Here’s how we approached this location 👇 From July through November, they struggled to crack their target: 12 conversions via paid channels. We were

Most storage operators don’t have a marketing problem. They have a ‘never made a change after the first month’ problem. You launch a few Google Ads and never adjust them. Make one SEO change, and never change anything else again. Then… you wait. When the move-ins don’t roll

Hiring a marketer won’t fix your storage facilities marketing. Building a system will. If your marketing feels like chaos… It’s because there’s no system behind it. Here’s the usual pattern: -You hire a junior marketer. -Or try a vendor. -Maybe bring in a contractor.