There is no shortage of what-to-do information in business, just a shortage of people willing to do it.

Your brand is not a campaign. It's a commitment.

It's easy to earn sales when you first focus on earning trust.

"I believe there is almost no limit to what a brand can do, but only if used properly." - Richard Branson

Before you worry about creating a system for something, first worry about creating something worth building a system for.

Your brand is a story. Don't just tell it, live it.

Sometimes my clients spoil me by sending their private jet just so I can speak to their team. ‌ I’m humbled and honored. ‌ Also, this only happens when you’re the best coach in the world. ‌ I would like everyone to call me MR John Michael Morgan from here on. ‌ Thank you.

Not less content. Less content candy.

If you buy orange juice with pulp, you're sending a message to the world that you make poor decisions.

Your social marketing isn't growing your brand because you only think about yourself. People want clear, not clever. People want emotion, not a lecture. Social media is about the reader, not the writer.  Write with this in mind and watch your audience pay attention.

People don't buy products. They buy better versions of themselves.

When someone says "I'm being realistic" what they are really saying is "I'm afraid".

Comfort is the new bankruptcy.

This right here is a game changer for those with an email list: “you want to write emails like they are proof of your work and expertise that make people more likely to hire you.”

The Real Reason Cracker Barrel's Rebrand Sucks linkedin.com/pulse/real-rea…

A brand that is for everyone is a brand that is for no one.

The best way to tell if someone’s content was written by AI is if they used to be stupid and are suddenly smart.

I have no words. I don't understand how to live in a world where someone would take a father away from his young children for having a different opinion.

A man is likely to mind his own business when it is worth minding. When it is not, he takes his mind off his own meaningless affairs by minding other people’s business. - Eric Hoffer

If you are pinging someone who’s busier than you, you should have a single well-thought-out specific ask. Only ask for something you truly cannot do on your own, and where you have done everything you possibly can by yourself. For example, if you’re asking someone to send an