It's so much easier to start a business than it is to stay in business.

This is my revenue. 12 years, 5 businesses and countless hours trying to build something better. Changing course from lucrative but stressful project based work to subscription models was painful and slow - but worth the struggle. Never too late to build something better.

Outsourcing support is one the worst decisions you can make as an indie Shopify app owner.

The Shopify $1M annual reset wasn’t just generous. It was a signal.

Don’t ask builders to go build while you bulldoze what they’ve built. I’m all for removing fake Shopify reviews. We all want a trustworthy ecosystem. But we shouldn’t be deleting reviews just because we’re uncertain. If we can’t clearly separate outdated, unhelpful, untrusted,

Posted the same full stack web developer job on Linkedin 256 applicants in 2021 671 in 2023 3038 in 2025 Umm. Ok.

Half baked Shopify App idea. Flux. A dynamic pricing app that moves with demand and time to maximize margins. 1) Raise prices as stock runs low (Velocity Mode) 2) Lower prices to move slow sellers (Dutch Mode) Flights, hotels, tickets, even flower auctions use dynamic pricing

Got sick of clicking through endless Shopify app access requests and trying to remember the right permissions for each app. So I built a browser extension that autofills and submits access requests using templates. Click once. Done. Boom Boom.

woke up thinking about how i could add Fluffycones to my shopify app

Bought another shopify app for 2.4X arr. It's one of the healthiest businesses I've seen in a while and I've done diligence on at least a hundred apps. A few years ago this would have gone for 4x easy.

energy around shopify editions is pretty damn infectious. my feed's full of real people doing real things irl.