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It’s been known for decades that the Olympic games are a taxpayer money pit. But there’s no stopping politicians, who love some limelight - and taxpayers pay through the nose. 7 billion would buy a lot of good other stuff.

Interesting brand extension

"Benefits and Pitfalls of using NPS" [mostly pitfalls] I recently recorded a podcast with CXPilots on the Net Promoter Score. Here is the link: enjoy ! cxpilots.com/epiphanies/an-…

A university in Sydney saying its “#1 in the world” is being very misleading. In the text it tries to clarify … number one for commitment to “impact” ???? This Uni is ranked 200th-250th overall. Hmpf !

It is ON !!!!! #unisa #uniadel

Pizza Hut announces what is essentially a physical availability strategy for growth in Australia

The cage egg industry has known this is coming for probably a decade, and still thinks SIXTEEN YEARS into the future is too short to get rid of this appalling practice. What muppets. p.s. Good on Coles and WW for phasing out sale of cage eggs by 2025. theguardian.com/australia-news…

the-media-leader.com/why-people-mis…

Here’s a big class action lawsuit waiting to happen !! Woolworths introducing people to Naturopaths for medical advice, — who have little/no medical or science knowledge.

The apparent link between heavy social media use and depression may be at least partly due to survey design.

Interesting example of a brand extending from its traditional area (car roadside assist, insurance) to start a presence a new one -here, the new electric vehicle ecosystem.

Another one of those studies where a media channel does some research that shows it’s better than other media channels. How surprising.

Been watching the cricket world cup last 10 days. Literally *every* ad break is either Sony ps ‘spiderman’ or a retailer ad for a HP laptop. My (&viewers) frequency of views of each of these ads would now be 100+. Such a ridiculous waste of $$$- they’re just burning money.

Distinctive …

Pleased to receive the AMI / Aust NZ Marketing Academy Industry Relevance Award !! -- For "Net Promoter and Revenue Growth: an Examination Across Three Industries" - published in Australasian Marketing Journal.

I searched for a product to stabilise some crumbly plaster. So now I’m getting repeated ads for a dam repair product. Hmmm …

Perhaps Universities should get more ownership / control of the publishing business (since they create all the content) …..

The Ehrenberg-Bass Institute is pleased to have Prof. Raj Sethuraman (SMU ) visiting us in June! This week Prof. Sethuraman presented research on price and promotion effects for consumer-goods brands, co-authored with Prof. Kristopher Keller (UNC Kenan-Flagler )

On the FINITE Podcast, Professor John Dawes of the Ehrenberg-Bass Institute busts marketing myths like Net Promoter Score. Listen to the full episode to learn more about customer acquisition and retention - which one businesses should focus on more. eu1.hubs.ly/H0bH1Xq0

Meanwhile in beautiful Adelaide, it’s Jacaranda blossom time !!!!