Great seeing your research come to live! Check out our (@gjrietveld and mine) video abstract for "On top of the game? The double edged sword of incorporating social features into freemium products" published in Strategic Management Journal

On the way back from my first in Person conference (CIC) since the pandemic. It was great (re)connecting with colleagues and being able to present my job market paper in person. Looking forward to more of that!

Looking forward to seeing many of you next Tuesday to talk about network effects!

That was a deserving end to an amazing conference. Thank you, to everyone who made it the experience it was. See you next year in Boston! #AOM2022

To everyone interested in ecosystems and attending SMS in London this Weekend. You are invited to join us for our panel on "Ecosystem Strategy: Value Creation Outside the Boundaries of the Firm" with Prof Annabelle Gawer, Pinar Ozcan, @ldwthomas, @gjrietveld, and Gary Dushnitsky.

While social features can help #freemium products become a superstar, the efficacy of this strategy crucially depends on demand potential. Be sure to check out @gjrietveld's #platformpapers blog post to learn more about when #freemium actually works.

It was great to moderate a vibrant discussion on ecosystem strategy, yesterday at #SMSLondon. The session was well attended and we developed some great ideas for future research. Thanks Prof Annabelle Gawer, Pinar Ozcan, @ldwthomas, @gjrietveld, and Gary Dushnitsky for taking part!

Check out our fabulous new video on the MRes/PhD Programme, featuring PhD students Joe Ploog Ozum Demir-Caliskan, PhD, Arturo Estrada Rodriguez, and Xingyi Li, and faculty members @gjrietveld, Martin Kilduff, Rouba Ibrahim, and Bilal Gokpinar. PhD Open evening ow.ly/kFlh50LTghO

It was an amazing last day at the #EUDPRN. I am grateful for getting the chance to present joint work with @gjrietveld on heterogeneous network effects. Thank you to the organizers Carmelo Cennamo Panos Constantinides @gjrietveld!