Seems to me, if you have the right team culture, your employees really *do* want that annual company retreat. What am I missing? [Msg from an employee 6 months in]

Game on! Happy Friday everyone.

Can you be friends with your kids and still be effective parents?

Thanks to Square and Eversite Joe Benson for sponsoring these episodes of Business Brain!

For my friends shipping perishable goods… Check this software out.

Bummer! What's your move? Hired another SEO team member. Great resume and experience. He's set to start today (an agreed upon date). Doesn't show up for the first onboarding meeting. We proactively push to the afternoon. Send an email to check in. Expect it's just a minor

Can confirm.

If you don’t have your own private chef, you’re doing the 4th wrong. 🇺🇸

Common mistake: Getting too cute or too vague with your company tagline or website headings. Sad examples: "Empowering Your Future" "Your Partner for Cutting-Edge Solutions" Any clue what they actually do? Nope. What's the right way? Be as straightforward and concise as

Self-installed 1200 sqft of indoor turf with my wife and kids today. No experience. Just a little research and a couple of YouTube videos. Bam! Saved $3500. Just do it.

Passports ✅ Plane tickets ✅ Car rental lined up ❌ Place to stay ❌ 👀 Will be the trip of a lifetime! See where we're going ⬇️

I am not a hopeless optimist, I am a realist. And the reality is, optimistic people are happier and more successful. Simple choice.

Give your Scotty away and pick up a Hanna putter. Thank me later. I did. I’m never going back. Plus, this is the type of story I like to support.

Banger.

Fact: Your website *messaging* & UX matters. Ads are great, but they only get people "to" your website. Your website must then convince visitors your company is the best choice! Result: 57.89% conversion rate for a "tree services" client of ours. You love to see it! 🚀

Is there a long-term, non-human solution to AI hallucination? Humans are slower than AI. But human review (minimum) is still crucial. If you're using AI-automated SEO, tread carefully! I've seen so many similar stories! It's partly why we have human copywriters at Eversite.