Want to be the best at writing copy?

This Kobe Bryant story will show you how:

In 2007, Nike hosted the first-ever Kobe Bryant Skills Academy. A 3-day mini-camp with the country's top high school and college players.

All there to learn from Kobe - the best player in the game.

Adverbs CAN add value.

In the ad below, the line, “Honestly now,” can be removed.

But it would change the tone of the ad.

Without the adverb: “Did you spend your youth dreaming about someday owning a Nissan or a Mitsubishi?”

It feels more factual.

This version is friendlier:

Quick psychology tactic to boost your revenue:

(Without sending more emails)

Upsell little by little

❌: $10 → $50

✅: $10 → $30 → $50

Bonus tip:

Use a decoy product that is overpriced to make your target upsell item look better.

Stop wasting over 95% of your website traffic:

(and wasting all those $$ on ads)

Start collecting more emails.

Emails = follow-up opportunities = revenue

4 ways to collect more emails:

• Host a Webinar
• Offer a Discount
• Offer a Free Trial
• Provide Free Value

Email is not dead.

It should bring in over 25% of your revenue.

Here's a quick email marketing tip:

Make your content skimmable.

Your customers are busy. Everyone is.

Get to the point.

Use formatting and sizing to guide your readers' eyes through the email like this:

I think twitter must've sneezed when posting my thread this morning.

Because this final sequence makes no sense at all.

Guess they really want to push people to long-form 🤔