While we're witnessing a tech revolution with innovations like gene therapy, neural technology, immunotherapy, and the game-changing influence of AI in diagnoses and drug development, we can't overlook the true miracle drug right under our noses: our daily behaviors.

*startup pitches their solution and the only ROI is 'better outcomes'* health systems:

Instead of spending hours digesting a "data room" with bloated numbers seed/series A investors should instead spend $40k on a behavioural scientist who creates a profile of the founder by e.g. interviews, content analysis, talking to ex-colleagues, etc