Jesse Semchuck (@jessesem) 's Twitter Profile
Jesse Semchuck

@jessesem

Profitable brand scaler | $1B+ DTC revenue | $250M+ managed ad spend | Current: VP of Marketing @getpestie | Former: @wearkizik, @TraegerGrills, @Purple

ID: 295342144

linkhttp://bit.ly/jessesemchuck calendar_today08-05-2011 20:46:19

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Jesse Semchuck (@jessesem) 's Twitter Profile Photo

It's very strange, and I wonder if the aging Facebook audience is making them consider taking drastic steps to "fix" it. cnn.com/2025/01/03/bus…

Alex & Books 📚 (@alexandbooks_) 's Twitter Profile Photo

This is fascinating: Barnes & Noble is adding 60 new stores in 2025 and one major factor in the bookstore revival is people reading more because of TikTok.

This is fascinating:

Barnes & Noble is adding 60 new stores in 2025 and one major factor in the bookstore revival is people reading more because of TikTok.
Jesse Semchuck (@jessesem) 's Twitter Profile Photo

No one will get up at your funeral to talk about how great of a marketer you were. Take pride in your work, be curious, and keep learning, but it's not what matters most. The work will always be there, prioritize your family first.

Jess @ FireTeam 🔥 An agency on fire... (@hirefireteam) 's Twitter Profile Photo

The most important creative metric for scaling brands is... ❌TSR ❌CTR ❌CVR ❌ROAS ✅It's CCT: Creative Cycle Time. How quickly can you go from making an ad to making a BETTER AD based on data. Your account won't grow based on how MUCH creative you dump into. If you made 50

The most important creative metric for scaling brands is...

❌TSR
❌CTR
❌CVR
❌ROAS

✅It's CCT: Creative Cycle Time.

How quickly can you go from making an ad to making a BETTER AD based on data.

Your account won't grow based on how MUCH creative you dump into. If you made 50
Jesse Semchuck (@jessesem) 's Twitter Profile Photo

This could lead to a forced divestiture of Google’s ad tech assets and a ban on Google self-preferencing its own ad products and services. "Google Is Found Guilty Of Operating An Ad Tech Monopoly (!) adexchanger.com/platforms/goog…"

Glen Allsopp 👾 (@viperchill) 's Twitter Profile Photo

I genuinely have no idea what the reaction to this will be (or if anyone will care at all), but if for nobody but myself I felt like I had to put it together. I hope you find something inside that's valuable 🙏🏻 detailed.com/state-of-seo/

Jesse Semchuck (@jessesem) 's Twitter Profile Photo

A recent tell-all by a Facebook insider reveals the insidious nature of Facebook's advertising empire. share.google/M1CLaRWhOl1tvk…

PJ Ace (@pjaccetturo) 's Twitter Profile Photo

I used to shoot $500k pharmaceutical commercials. I made this for $500 in Veo 3 credits in less than a day. What’s the argument for spending $500K now? (Steal my prompt below 👇🏼)