Jeriad Zoghby (@jeriad) 's Twitter Profile
Jeriad Zoghby

@jeriad

Chief Commerce Strategy Officer for IPG

ID: 44810691

linkhttps://www.interpublic.com/ calendar_today05-06-2009 03:30:05

141 Tweet

475 Followers

102 Following

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

Getting my game face on for next week’s 2018 #MIMASummit. Great non-profit org raising the game for #InteractiveMarketing in #Minneapolis. I’ll be talking about the future of #Personalization, which you know is my favorite topic :) lnkd.in/e8SiA7G

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

If you can’t join us in Minneapolis tomorrow (Mon), tune in to #MIMASummit or follow @mimatweets to follow along. I’ll be talking about the fundamental shifts we are seeing in personalization from 10-10:45. @AccentureActive lnkd.in/e8SiA7G

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

1st time at #MIMASummit & it was a great event. Remember, the goal of #personalization is to make it easy for customers to get what they want on their terms. Otherwise you’re just making it hard for people to give you their money. Don’t be that #brand!

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

Amen! Too often I see the equivalent of a #TechFacelift and questions of why the impact wasn't seen. If you digitize a crappy service experience, you end up with a digitized crappy experience. Tech is critical, but alone it is sunk cost.

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

The mere suggestion that his personal buying preferences are weighing into how he leads his company is more than worrisome. It's amazing how easy it is to fall into the bias trap that your individual voice as an exec is somehow representative of your consumers.

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

Come see my session on Digital Experience Delivery (DXD) at #AdobeSummit on Tues. We'll discuss the critical trends, the 4 O’s framework for managing digital marketplaces, & recent tech advances to unlock the power of DXD. eventbrite.com/e/direct-exper… #AccentureActive #ConsumerGoods

Optimizely (@optimizely) 's Twitter Profile Photo

Hear from Jeriad Zoghby of AccentureActive as he takes the stage at #Opticon19 for a must-see session for any organization wrestling with the “one to many” relationship between brands, customers and marketplaces.. optimize.ly/2KwSs6w

Hear from <a href="/jeriad/">Jeriad Zoghby</a> of <a href="/AccentureACTIVE/">AccentureActive</a> as he takes the stage at #Opticon19 for a must-see session for any organization wrestling with the “one to many” relationship between brands, customers and marketplaces.. optimize.ly/2KwSs6w
Accenture Song (@accenturesong) 's Twitter Profile Photo

The global e-commerce market is expected to be worth $24.3 trillion by 2025. With marketplaces driving the next wave of retail growth, manufacturers can’t afford to miss out. accntu.re/32Fhg2r

The global e-commerce market is expected to be worth $24.3 trillion by 2025. With marketplaces driving the next wave of retail growth, manufacturers can’t afford to miss out. accntu.re/32Fhg2r
Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

Excited to talk #DXD and the future of #DigitalExperiences in #DigitalMarketplaces tomorrow at #Opticon19. Especially after 12hrs of travel hell. See you in the morning, Jeriad Zoghby & AccentureActive optimizely.com/sessions/direc…

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

As a leader in #CPG you understand how #marketplaces are disrupting your business. Either develop the right strategy or put shareholder value at risk. Best place to start is AccentureActive's 4 pillars of #MarketplaceTransformation accenture.com/us-en/insights…

Accenture Song (@accenturesong) 's Twitter Profile Photo

Our Jeriad Zoghby shares how our recently announced strategic alliance with Ideoclick will provide expanded marketplace expertise and better equip manufacturers: accntu.re/2NLEUVS accntu.re/2NLEUVS

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

Marketplaces are creating a reinvention of the retail model & a wave of disruption for manufacturing brands. This alliance of two powerhouses is dedicated to helping those brands transform. Wonder Twin powers, activate! #marketplace #CPG #Beauty #Fashion #FMCG #ecommerce #Retail

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

Please join Roald van Wyk & I for tomorrow's webinar on the marriage of #Creative & #DigitalCommerce. Better than staring at your cat in your pajamas. From your quarantined friends at Accenture Interactive & Association of National Advertisers lnkd.in/dFmJJhc

Spencer Cox (@spencerjcox) 's Twitter Profile Photo

I’m not sure this has ever been done before...but as our national political dialogue continues to decline, my opponent Chris Peterson and I decided to try something different. We can disagree without hating each other. Let’s make Utah an example to the nation. #StandUnited #utpol

Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

My daughter / sous chef & I battled in a cookie bake-off for the Central Texas Food Bank, which netted $7k. I would encourage everyone to include your local #foodbanks in any end of the year #charity #donations to #giveback to the #communities you love if you can

My daughter / sous chef &amp; I battled in a cookie bake-off for the Central Texas Food Bank, which netted $7k. I would encourage everyone to include your local #foodbanks in any end of the year #charity #donations to #giveback to the #communities you love if you can
Jeriad Zoghby (@jeriad) 's Twitter Profile Photo

Check out my latest article: Why digital commerce has manufacturers doing all of the work—with none of the rewards linkedin.com/pulse/why-digi… via LinkedIn