Every time a store clerk ask me if I want to join the loyalty program, I always reply with my favorite quote (Groucho Marx): "I don't want to belong to any club that will accept me as a member." After two years, not one person has gotten the joke...

Jens Lennartsson (🌶 Jens | Newsletter Rebel) is a former journalist and photographer turned newsletter expert. He once sent out 400 miniature action figures of himself to potential clients around the world. We cover: 🏡 Building a Tiny House on a Farm in Sweden 💰 Growing and

I'm back to work (and X) after 4 weeks of volunteer work at a kids summer camp. It was my 42nd summer at the camp (not lying). I didnt open up my computer, och check X, even once! I've never felt this good, and ready to build my business the way I want it. PS. I'll be

90% of makers and startups should NOT start a weekly newsletter. Not if you do it to grow your business and earn more. It takes a lot of time, needs a long-term strategy, and there's already a newsletter about *that*. 🌶️ Instead, focus on automated, evergreen email sequences!

I realized something important (about how to market yourself) when I saw this. First of all, as a Swede, I really hope Kamala is the next president of the USA. Whoever has that position impacts the whole world, and the other option is NOT gonna end well... And I would love to

Do you know what The Holy Sh*t Moment is? When I talk with potential clients for the first time, I always want them to say (or at least THINK) "Holy shit! He's right!" Most of my clients want to start a newsletter for their business. Because E-V-E-R-Y-O-N-E is talking about

My therapist just taught me the most important lesson on coming back to work. It's a transition, not flipping a switch. You're not a machine, don't expect 100% efficiency right away. Focus on the routine first. Be kind to yourself and ease back into your work habits.

A newsletter won't make you any money. It will not become a profitable "media company". There are too many others, and they started long before you. If you want to earn revenue in 2024, you need to offer something. A product. A service. A solution to a painful problem.

I start with the same template for all my email sequences: Email #1: You have [THE PROBLEM], and it results in [NEGATIVE OUTCOME]. Email #2: This is [THE REASON] you have the problem. Email #3: Here's the POSITIVE OUTCOME when solving the problem. Email #4: Here's how I

How to sell to anyone: 🌶️ "This is your PROBLEM and how it affects you." 🌶️ "Here's WHAT YOU ARE DOING WRONG, resulting in you having the problem" 🌶️ "Here's what you should do instead, and THE POSITIVE CHANGE it will bring." Use this in your next email automation.

I'm completely changing the focus of my Newsletter agency. Before: Ghostwriting weekly newsletters for startups and founders. Now: Creating evergreen, automated email sequences. Instead of writing week after week, I'll analyze, build and educate on how to do it.

What everyone knows: → "A newsletter is a great marketing tool." → "Email marketing has the highest ROI of all platforms." → "It's really easy to get subscribers!" What no one knows: → A subscriber is worth $0 from the start until you change that. → A weekly

This is insane. Who is teaching all these people that "cold outreach" is an efficient tactic to gain customers? It makes me think of the ONE time someone reached out to me and actually made me interested: Instead of: Hi [name]! I love your view on [keyword from my bio], I