#COMM464 I am taking a digital marketing class this term, and here is what I learned from class today :)) There are three types of buying paid search: Paid search, Display Media, and Paid Social. I also learned about the restrictions of the post dimensions for X.

#COMM464 Learned what is AB Testing today! :)) Basically it is a test where you split your traffic evenly to view different versions of your website or products, and see which version is doing better :D

#COMM464 Did you know there are limitations in email marketing? Make sure you test your email campaign before you sending it out to your clients and to avoid having yourself being blacklisted by including too many symbols and emojis

#COMM464 6 Components of Viral Marketing that can help you boost your social profiles and contents :))! Share what makes you look good, pop up at top of (people’s) mind, evoke strong emotional responses, similar or related to others, provide practical values, and great stories.

#COMM464 #Inboundmarketing and #Outboundmarketing Inbound marketing focuses on attracting customers through valuable content and experiences, while outbound marketing reaches out to potential customers through traditional advertising methods.

#COMM464 #DisplayMedia has various forms of visual advertising - banner ads (most common type) - interstitial ads - rich media ads - video ads displayed on websites - mobile apps They are usually placed at the top, bottom, or sides of web pages

#COMM464 I heard some interesting facts about Aritzia. They had to go in hand with the concept of everyday luxury so they made it more than just throwing in clothes in a bag, wrapped and packaged in a box. Their buy online pickup in store strategy increase lifetime of customers.

#COMM464 I missed last class, but just got the notes from teammates! One thing I find interesting was you should give credit to your audience in the first touch point (shape perception) and the last touch point (remind the brand again for purchase), so you get more purchase!

#COMM464 We had a guest lecturer, CEO of Tiny Planet Digital, came over and share her experiences. A fun fact was that I’ve always been interested in the company and had reach out to several members a few years ago. It’s so great that I get to talk and ask questions during class!

#COMM464 Yesterday, we has guest speakers again to come to our class to share their experiences in digital marketing. Stephanie and Dominic's talk has inspired me to work in agencies. You get to work with different clients and everyday is different. Sounds very exciting!

#COMM464 It was another lesson with guest lecturers :)) It was really interesting in learning different aspects of Digital Marketing. From learning what the guest lecturers sharing, I am more certain in going to the path of working for agencies after graduation.

#COMM464 Working hard to make our slides prettier tomorrow, I love COMM464

#COMM464 Today we presented our group presentation! Other groups’ presentations are so interesting. My favourite presentation was team Evolve fitness, their analysis are very elaborated and strategies made so much sense