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Reaching the right people, via the right channels, with the right message at the right time, to achieve a specific goal. Comms in a nutshell, from Nicole Moreo #amecsummit

Excellent case study by Elmeirillia Lonna, head of comms at Astra Group in Indonesia. #PRmeasurement shouldn't be limited to outputs and media relations metrics. Best-in-class measurement involves outcomes and uses learnings for planning purposes #AmecSummit

Love Amith - 🇮🇳's plea for better #PRmeasurement of GREAT - goodwill, respect, engagement, respect, engagement, affinity and trust. PR is more than media coverage. #AmecSummit

Excellent McDonald's case study presented at #AmecSummit. Reputation is about integrity and how you bring that to life. 1. You need strong corporate values 2. You need to show the impact of your actions 3. You need to communicate about the impacts.

Start at the desired impact and work backwards, says Jim Macnamara. I'm always banging on about this - you must know the steps on your audience's journey to measure impact. Starting at the desired end result lets you see if your activities will actually achieve it #amecsummit

Jim Macnamara at AmecOrg #AMECsummit: A MEL (#Measurement, #Evaluation, #Learning) framework is only possible if 3 key values-driven components exist in an organization: ⚖️ Accountability 💡 Transparency 🎯 Effectiveness #PRethics

What an inspiring informative presentation. Thank you Jim Macnamara for your brilliance at the #AmecSummit! I hadn't appreciated the considerable importance of the theory of change on MEL (measurement, evaluation & learning). Evaluation can't be done without planning & vice versa

Not only are the Facebook comments particularly nasty and untrue, but are more likely to be believed as are by family, 'people like me' and friends. What makes Facebook groups even more alarming is it's a demographic that's more likely to vote. #amecsummit

Our very own mazennahawi talking at #amecsummit this morning. The reality is that the culture is being harsh has become mainstream. Mental wellbeing, trust, friendship all still matter. And so is showing the belief in what we do. CARMA

Really enjoyed the discussion with Raina Lazarova and Ed Morley from Point600. I'm a big believer that people will still want to work with people - they want to look someone in the eye, feel like they understand them and that they've got their back #amecsummit

SUPER excited to announce that I will be presenting the Honda case study at the DataComms Live conference in London early June! ▶ Explore our stellar DataComms Live programme here: bit.ly/4djsQ8o ▶ Secure your tickets now: bit.ly/3y2OvSb See you there?

PR and marketing intersect, but PR is its own beast. Marketing drives sales. PR: - Builds genuine customer relationships - Crafts compelling narratives - Helps navigate crises - Also helps sales You need both.

I shared the news on LinkedIn this morning that after nearly 6 great years last Friday was my last day at @Carma. One proud achievement was bringing in great evaluation professionals to the business from my network. Jennifer Sanchis MPRCA MCIPR being one example - brilliant to watch her smash

🧵1/ Thread on the #Southport anti-migrant and anti-Muslim disinformation and propaganda. In this thread I highlight key spreaders of disinformation, the chronology, and some points about some of the inauthentic activity evident. I will focus on X.

CARMA’s Jennifer Sanchis MPRCA MCIPR kicked off the OECD ➡️ Better Policies for Better Lives’s first knowledge-sharing session of 2025, sharing key insights from the Reuters Institute 2025 report on Journalism, Media & Tech trends. 🔗 Read our full take on these trends and what they mean for the industry: bit.ly/3DaQAyv

We were proud to join Financial Promoter Live! at CodeNode London. Our Insights Consultant, Jennifer Sanchis MPRCA MCIPR, participated in a panel on building trust in finance. We also launched our latest report, The Reputation Economy 2025. Download here: bit.ly/3FMWDKy