For Deere’s social team it means connecting with our audience in the “real world”— tokens of thanks, merch, fun surprises, special VIP tours, notes of sympathy, etc — without _any_ expectation for anything in return. If we’re doing it for clout we’re doing it wrong.

Few people at work believe us when we tell them organic social media and community building (as we’ve known it) is so dead 🪦

5 years ago this weekend, as I was just transitioning into the PR role at Deere, I got a phone call. The security team was tracking reports of a worrisome virus out of China. They would keep me informed. It’s insane to me just how much the world has changed since then.

If there’s an advertising contest for most on-brand Super Bowl tweet this one wins

I take it back. This is the best brand tweet tonight.

Don’t let anyone “pay” you with an impressive job title. Job titles don’t pay the bills.

In 2025 it’s never been more apparent the world consists of two distinct subsets of people: Those on X or Reddit And those who are not

If I had one piece of advice for anyone working in the corporate PR space this year it would be this : resilience over reaction

I feel seen @Grok

My husband and I both work for Deere. We have 41 years between us. This is his view this morning. Is it weird I still get chills?

I ache for Southwest’s social team

First day of spring at Deere WHQ aka “the rusty palace”

Can we stop acting like farmers don’t grow the vegetables or supply the milk you buy at the grocery store?! The idea that you’re only supporting a farmer when you shop at a farmers market, but not when you shop at a store, is inaccurate. A farmers market is a business, and so is

Lyric moves into her apt tomorrow (she’s obsessed with Wicked) & will be the 1st autistic adult in the independent living units we’re creating. No better way to honor autism awareness month than to remind y’all just how incredible “kids” like Lyric are. I’m so proud of her!

Seeing Deere in the wild never get old. Go Chicago Cubs!

For years now we’ve taken the stance that correcting misinformation online is like playing whack-a-mole. Plus if Deere responds fake news could get more air time and credibility. We can’t address it all but every now and then we’re going to try.

Thoughts and prayers to my fellow news junkies. The news is way too newsy right now.

Choosing to leave an unhappy marriage can be one of the best decisions you’ll ever make — for you, your spouse, and yes, your kids.

Jen Hartmann this was in the Durango Silverton Train Museum.