John Ellett (@jellett) 's Twitter Profile
John Ellett

@jellett

Advisor to CEOs and CMOs; author of The CMO Manifesto and contributor to Forbes CMO Network. Happy husband, proud father and frustrated golfer

ID: 15300498

linkhttp://www.TheEllettGroup.com calendar_today02-07-2008 18:36:54

3,3K Tweet

3,3K Followers

3,3K Following

John Ellett (@jellett) 's Twitter Profile Photo

Do you know how to connect with Gen Z? This important audience is often misunderstood as my Prophet colleagues share in this insight "myth busting" report. Thanks Eunice Shin for leading this effort! #genz #millennials #boomers #marketing #socialmedia lnkd.in/gu8WyKKj

John Ellett (@jellett) 's Twitter Profile Photo

Two great additions to the Prophet team. Kate Price and Adam Tremblay are veteran marketers with great experiences to add to our clients. Welcome!! #brand #demand #marketing #consulting lnkd.in/gszSeDpy

John Ellett (@jellett) 's Twitter Profile Photo

A helpful set of questions from my Prophet colleague @kristengroh to guide transformation in a challenging economy. My favorite quote -"Cross-organizational collaboration is essential to fuel the creative, rapid solutions that unce…lnkd.in/dfGkpk5y lnkd.in/dXfPdkxv

John Ellett (@jellett) 's Twitter Profile Photo

Just listened to Ewan Mcintyre share Gartner's perspective on CMO priorities for 2023. Hope to share more on Forbes CMO Network soon, but here are a few highlights. Buyer journey orchestration will be critical. Brand experiences at "the moment of truth" w…lnkd.in/gdkXc6Qe

John Ellett (@jellett) 's Twitter Profile Photo

How many CMOs will fumble the ball in 2023? Too many if they keep making these mistakes! Thanks Jerri DeVard Michelle Killebrew Heidi Melin Geoff Cottrill for sharing your experiences! #brandbuilding #demandgeneration #recession #marketingeffectiveness #oops lnkd.in/gU2en2Cj

Lion Shirdan (@lionshirdan) 's Twitter Profile Photo

"Company executives, including CMOs, either have short memories or are so new to their roles that they haven’t experienced the consequences of overreacting to macroeconomic pressures." Some great insights here from John Ellett and his sources. #recession #marketingtips

John Ellett (@jellett) 's Twitter Profile Photo

It's going to be a wild ride for CMOs next year! Here are 3 actions marketing leaders can take to move their companies forward. Thanks Gartner's Ewan Mcintyre for sharing your perspective. #Marketing #Leadership #Recession #CX #Mar…lnkd.in/gH6bNmjY lnkd.in/gRw3N6mN

John Ellett (@jellett) 's Twitter Profile Photo

My Prophet colleague Scott M. Davis always has terrific insights into great and not-so-great brand strategies! Here is his list of 2022 brand winners and losers! Who would you add to each category? #brand #winners #losers #2022wrapped lnkd.in/g7TzJs-F

American Marketing Association (AMA) | Boston (@amaboston) 's Twitter Profile Photo

"CMOs must connect brand strategy to experience and business outcomes" - John Ellett Good read heading into the final two weeks of 2022 via Forbes -- Brian #MarketingTwitter

John Ellett (@jellett) 's Twitter Profile Photo

This is suggest amazing work! For all my friends in destination and hospitality marketing, take a look! lnkd.in/gZQ-Vz4y

John Ellett (@jellett) 's Twitter Profile Photo

Amanda Nizzere Thanks for including me in this series on #leadership. It was fun answering your questions! Several really made me think! #marketingleadership lnkd.in/gBTz89Je

John Ellett (@jellett) 's Twitter Profile Photo

For my friends impacted by the recent wave of layoffs, here is a source of potential new opportunities. Wishing you much success in 2023! lnkd.in/gpQ_UhwA

John Ellett (@jellett) 's Twitter Profile Photo

Interested in using your day off on MLK Day to volunteer, First Tee — Greater Austin is looking for help with its beautification project. Weather looks good! lnkd.in/gDKdR7sR

John Ellett (@jellett) 's Twitter Profile Photo

Honored to be a guest on The CMO Show to discuss some lessons learned over 45 years of being a marketer. Also shared some tips I learned from others that are included in The CMO Manifesto. Episode is also available on Spotify and A…lnkd.in/ggm_UWmT lnkd.in/gSU3dHWi

John Ellett (@jellett) 's Twitter Profile Photo

The time has finally come! After 45 years of working full-time with amazing companies and inspiring clients, it was finally time to downshift and “retire” from Prophet! I plan to spend time with my granddaughter (and the rest of the family) and work on my…lnkd.in/dpN_B44S

John Ellett (@jellett) 's Twitter Profile Photo

Growth stalled? Here is Forrester's advice to ignite growth for B2B firms. My latest story on Forbes CMO Network. Thanks John Arnold and Kristi Fabiszak for your insights! #forrb2bsummit #growthstrategy #genai #b2bmarketing lnkd.in/gp_PWwvM

John Ellett (@jellett) 's Twitter Profile Photo

Want to get promoted? Here is some great advice, especially for a #cmo or senior marketer. Thanks Meredith Madden for sharing your insights! #marketing #marketingcareers #marketingleadership lnkd.in/gsErrWq9