Kauffman ๐Ÿช‚ ๐Ÿ” (@jeffkauffmanjr) 's Twitter Profile
Kauffman ๐Ÿช‚ ๐Ÿ”

@jeffkauffmanjr

Founder of Parachuteโ€•social media & content agency | 15+ years of agency work | $500M in marketing budgets deployed | Community & Newsletter: @jumpnationhq

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linkhttps://linktr.ee/jeffkauffmanjr calendar_today19-11-2008 04:07:25

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The US will win this race. We inherently have a much more decentralized approach and while that can feel messy it breads much more creativity

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A client asked me, โ€œwhatโ€™s the most important strategy decision when it comes to marketing?โ€ No matter the industry, whether itโ€™s crypto or a DTC brand, the answer is the same. Positioning. Everything is downstream of this. Whatโ€™s interesting is that 90% of CMO/heads of