👟 When it comes to #DTC e-comm strategy, clarity beats clever. Here are 4 tips for your mobile homepage to convert as effortlessly as slipping into your new favorite sneakers. Let's sprint through this! ⤵️

Creative Strategy is quickly becoming a core competency for the fastest growing DTC brands. Whether you work on performance, growth, or content - understanding all aspects of creative strategy is the new norm. We've organized the steps into a Creative Strategy Flywheel. Brands

yes! have been a typedream customer since soon after they launched and has been my go to for projects. Congrats Typedream and beehiiv 🐝 !

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Succinct yet poignant. 🔥

🚨 New a16z investment thesis: AI scribes. Imagine if you had a superhuman assistant that listened to your conversations, took perfect notes, and flagged follow-ups. And, it could make you smarter by surfacing insights or trends you missed. More from me & Anish Acharya👇

Hot take - Top of funnel and bottom of funnel are defined by content, not channel.

CMO: if you want me to hit a 2 ROAS, or a 20 ROAS, i can do that. CFO: wtf do you mean? CMO: i can toggle 3 big things and get you whatever number you want. if i spend more on retargeting or brand keywords, run discount sales, or reduce spend, ROAS I can drive ROAS to the

let's goooooooooooooo

what should you do to grow your business to the next level, as fast as possible? comment a basic description of your product/service, current 'mature' growth channels/activities, and primary customer demo/ICP. will respond with an actionable list of what you should do. go!

who else wants a free growth plan? reply in comments on og thread

dtc candles first, now b2b saas someone give me a hard one see og thread - add your biz, get free growth plan 🚀

You’re not selling t-shirts. You might *think* you’re selling t-shirts, but you’re not. You’re actually selling that feeling of finally being one of the “cool” girls after years of feeling less-than. You’re selling validation and self worth…people just buy it in t-shirt form.

We’ve been using calendars to drive sales…and I’m not talking about just normal meetings. It’s a bit more interesting than that. Last week I mentioned this new marketing effort we’ve been testing that has to do with your calendar. And I know I was being very general in what

This is like gravity. We all feel this urge and have to fight it. Even when focused on solving 1 thing, I often want to discard one solution for another simply for the novelty. The answer is very often: you know what you need to do, do it better.

CEO: I hate how our ads are starting to look. I feel like we're starting to come across like used car salesmen. VP Growth: I feel the same way, but they work. CEO: What does “they work” actually mean? VP Growth: They drive revenue. Isn’t that what we want? CEO: Yes, but there

The deeper your marketing message, the cheaper the acquisition: Level 1: "Make money online." Level 2: "Become financially free." Level 3: "Relax and earn...from anywhere." TLDR; it's not just about what you solve, it's about HOW you solve it.