Founder tip: go touch some grass.

Ultimate compliment from investors right now: you’re a tool.

I just shaved my beard AMA

When designing a brand identity, story isn’t a layer you add after the fact. It’s the foundation for your company’s everything: trust, perception, image, and so on. Skip it, and you’re running the risk of not communicating your real value. Start with it, and you’ll compound

me: logs on twitter design twitter: DESIGN TOOLING IS THE NEXT WWE, GETS SOME me: logs off and goes surfing

The value of branding isn’t the way something looks or sounds. It’s the story, confidence, and clarity you’ve unearthed in the process that makes your: • audience say hell yes I need this • employees crave to be apart of it • investors say omg take my damn money

Going through three 18 packs of eggs a week. Gofundme here I come…

When designing your brand identity, the biggest risk is not taking a risk at all. Playing it safe creates sameness. Sameness doesn't differentiate. Differentiate or die.

You know you've reached peak middle age when you're calling your friends to talk couches and speed queens

For the design community to truly flourish here, we must move beyond chasing speed, validation, or earnings. Design is a practice, an intentional pursuit. Instead of infatuating over something new, fast, or viral, ask if it’s thoughtful, inevitable, and true.

I don’t think there’s a more panicking feeling than loosing a contact in your eye.

How much is a brand actually worth?

Had an absolute blast working with the Ashfall Studio team on the brand identity for Shelby . Onward my friends ✨

Love seeing this brand in motion! So stoked on how it turned out.

Who do I know that either uses a dumb phone regularly or has had one? Been thinking about going that route but seems super hard considering how connected we are to these things in daily use now like Apple Pay, good navigation, and music.

While AI is making the internet hard to distinguish what’s real and what is generated, there’s still the great outdoors waiting for you. That’s for sure, the real deal.

Real life gradients are better than digital ones. Grateful to live here.

Your brand isn't what you say, its what they say. Love getting client feedback like this. Been cookin with Ashfall Studio this summer. Can't wait to share more of what we've been up to!

Design tip: take care of your brain. Brain healthy activities: - spend time outside - put screen time in time out - eat real food - supplement with Omega3's - practice gratitude and positivity even in your hardest darkest times

Is it just me, or does nature provide the best design inspo? Even if it’s not direct like color to color, or pattern to pattern, experiencing life outside creates that emotional resonance in order to create something from nothing.