John Long (@janthonylong) 's Twitter Profile
John Long

@janthonylong

SVP/Creative, @Digitas. Writer, brand steward. Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby+Effie Judge. Let's go Knicks. 🇺🇸/🇮🇹

ID: 169635260

linkhttps://www.linkedin.com/in/johnalongcd/ calendar_today22-07-2010 20:24:53

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The two hard costs of heavyhanded client feedback: waste of time and less effective work. The soft costs: a lack of trust between agency and client and a demoralized team.

John Long (@janthonylong) 's Twitter Profile Photo

It's still absolutely wild to me that a company built entirely on brand and image and fame just chucked all that and was like, "let's just do websites."

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It is weird that people state this as a "fact." My experience running creative shops at two global brands says otherwise.

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The "agencies just want to make 30-second spots!" myth will never die. I've worked in three markets (LA-Austin-NYC) for seven agencies and none of them--not one--prioritized TV advertising over everything else.

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What's funny is that in-house shops are usually pretty good at producing stuff for owned social and lower-funnel ads--exactly the stuff that the "advertising is dead/brands don't need agencies" techbros are usually selling. It's like a Venn diagram of self-own.

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Rare photo taken by a passenger taken on their iPhone 12. And before you say it's fake, photoshop didn't even exist in 1912.

Rare photo taken by a passenger taken on their iPhone 12. And before you say it's fake, photoshop didn't even exist in 1912.