If I was a solo B2B founder selling anything from team ops fixes to “done-for-you” strategy… And I needed pipeline fast… without begging for attention or becoming a LinkedIn influencer? Here’s the £500 / 14-day playbook I’d run. Steal it. Screenshot it. Send it to your group

B2B marketers often say “LinkedIn Ads don’t work.” No s**t, you'd be disappointed with the results if you tried to cook a Michelin-star steak in the toaster. It's dumb expecting high-value leads who could be spending 5-6 figures with you, when you are setting up the most

You're doing B2B Advertising wrong if... Your 'lead magnet' is a downloadable brochure with your entire product catalog in size 8 font 🙈

Most LinkedIn ads aren’t ‘underperforming’. They’re just built for the wrong people, with the wrong bait. If you’re running B2B campaigns and still getting £300+ Cost Per Lead... You’re not advertising. You’re donating. 👇 Save this if you’re a founder or marketing lead doing

You are doing B2B advertising wrong if… you call it a campaign but it’s literally 3 resized banner ads.

If your ad says “cutting edge, best in class platform,” congratulations. You just said nothing with six words. In B2B, bad copy doesn’t slow pipeline. It kills it. Clichés are red flags. They scream “generic,” “lazy,” and “we didn’t test this.” Here’s how to write copy that

You are doing B2B advertising wrong if… you posted on LinkedIn, boosted it, and called that strategy.

Your B2B business isn’t boring. Your marketing is. I create scroll-stopping ideas for the unsexiest corners of B2B. Manufacturers. Accountants. IT firms. Niche software. Now the sun’s out this, I’m feeling generous ☀️ If you’ve: •Never touched paid ads •Tried them and they

Did a thing... rebuilt the Evergreen site after ignoring it for half a decade. evergreen-growth.com Not perfect. Not finished. But live. 🧪 Still A/B testing. 🪚 Still tweaking things (especially mobile sizing) 📦 Still shipping new stuff behind the scenes. But after 5

Why Smart Lead Tools Dominate for B2B: ✅ Capture buyers before they're ready: Most B2B prospects aren't ready for sales calls, but they're curious about costs, ROI, and potential outcomes. ✅ Value-first approach: Instead of asking for meetings immediately, they offer genuine

ad allergic • adjective 1. describing someone who declares paid advertising "doesn't work" after one failed $100 test 2. person who consistently: - spends months afraid to run their first ad campaign - finally launches with $100 budget for a $2,000 offer - expects immediate

🚨 Public Health Warning: LinkedIn Ad Delusion Syndrome (LADS) 🚨 A fast-spreading epidemic among B2B founders and marketers: LinkedIn Ad Delusion Syndrome (LADS) 🧠 Belief: “LinkedIn Ads don’t work.” 🩺 Reality: You spent £200 over 4 days targeting everyone and no one with

If your landing page doesn’t convert, it’s not your font. It’s the fact you buried the value under 14 paragraphs of waffle. 🧇 AI can’t magically fix your design. But it can rip out the junk and reframe your message✂️ Prompt: “You are a copywriter who rewrites landing pages

what happens to the internet if LLMs become the new browser? - prompt portals pop up like subreddits: tiny, paid feeds that level up your LLM - ​​"visiting" a website becomes as antiquated reading dusty encyclopedias - abandoned .edu sites get bought for their clean training

The majority of LinkedIn Advertisers need a Kitchen Nightmares style overhaul to sort their sh** out... The ad accounts aren’t just underperforming... they’re embarrassing 🤦‍♂️ No spice. No substance. No ROI. So here’s what I’d do if I played the Gordon Ramsay role: “B2B Ad