If your ACV is >$50k, the efficacy of the CMO comes down to one question: On a scale of 1-10, how would sales rate marketing’s impact on their ability to bring in revenue?* I know as a CMO you may find that frustrating. You may not even want to be perceived as “working for

Product managers have a brilliant methodology for creating things users want. Here’s how marketers can apply those PM techniques to understand what sales really needs, make high-leverage assets, and prioritize work. The next time an AE comes to you with an ask, try this PM

ABM is the “Teenage Sex” of the last decade – Everyone’s talking about it. Few are actually doing it. And nobody is good at it. Here’s what I’ve heard from dozens of CMOs about their ABM aspirations and setbacks: ABM’s mission is to work with sales to break into large accounts.

‘Fix your weaknesses.' Bosses advise it. Books preach it. We believe it. As a CEO that has coached 100+ leaders, I can definitively say: This is the worst career advice people follow. I remember being a fresh engineering grad on VMware's product marketing team. I watched our GM

Dream come true

Have New Yorkers gotten nicer? 🤔 Here to open Mutiny’s new office (wearing all Achoo accessories, obvi) and pleasantly surprised by the vibes.

Day 1 of being back in office — here’s the good, the bad, and the ugly: Good: Got reunited with my long lost friend, the whiteboard 👯‍♀️ My usual “have you seen this AI tool?” turned into a full architecture teardown and a new roadmap feature 🧠 Getting instant answers to my IT

Last night at a private dinner in NYC—after 2 bottles of wine—I asked a group of enterprise sales leaders: “How effective is your marketing team from 1-10?” Average score: 5.5/10 They stated the following as the top problems leading to low quality enterprise leads: ❌

The best part of building Mutiny is using it every day to generate 40% of our own pipeline. Customers always want to know how we do it. So for our latest product launch, we filmed a documentary of our GTM team dogfooding it to break into our target accounts. Be sure to stay