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After writing over 60 threads in the last 4 months… Here’s the truth: The only type of thread that needs 100k+ views to convert is a borrowed authority thread. If the thread is about your story, lessons, or specific problems you’re solving It’s all about the quality.

UGC videos are garbage social proof. • They sound way too perfect • People know you’re paying someone to talk how YOU want them to • Those creators spend more time talking about the product’s features than the actual benefits ZERO authenticity. That “poor” 5 star Amazon

Who’s your fav health influencer on the internet rn? For me it’s Paul Saladino, MD w/o a doubt No one can beat this guy walking into the mall shirtless to talk shit about seed oils and sugar lmfao

Some dude bought a yearly supply of my client’s new product lol

People love the sauce inside research studies. But they hate to read them. The solution? 1. Hook them with the most impressive fact - the problem study focused on 2. Funnel them to your newsletter/blog 3. Explain the study in YOUR voice and add your experience in that field

Beginner marketers cry when growth suddenly slows down (a skill issue tbf) Top marketers (with the right mindset) start looking for solutions immediately. They might fail for the next 1-2 weeks. But when a piece of content hits - it HITS