This is how Lost Skills does $10M selling books on TikTok...

Clarity beats capital. Money only helps you go faster. Clarity is the only way to win.

Me explaining our creator projection system to our developers:

HotWave has done nearly $10M on TikTok in the last 6 months. Here's how:

The most underrated skill in business: Knowing what to ignore.

The best influencer campaigns don't look like marketing campaigns at all. In an era of over promotion and ad disclosures, find the organic/authentic path

The cost of content will continue to progress toward zero. For creators, your art will have no value beyond the recognition of the artist. You either build a strong personal brand or get eaten up by the content machine.

Last week we introduced RoC (Return On Creators) to the world. A creator marketing operating system built for today’s landscape. This is just the beginning of what will be the biggest marketing shift we’ve ever seen.

Ideas are currency. And if you're outsourcing ideas to AI, your currency will run out. And in a generative AI world, ideas are fleeting. As the barrier to execution dissolves the only thing left is strategy. How will you design it? How will you model it? How will you prompt

If you work with VAs/global employees, you have to take the time to understand the culture, religion, and history of the people you work with. 13th month pay Trips to Mecca Riots in cities National Holidays You can't empathetically lead without at least surface level knowledge

Post more content. Send more emails. Ask for more business. Do more random meetings. Luck is circumstantial. It's driven by two things only: Energy - what you give to the world, attitude Surface Area - the cumulation of everything you have going on Give good energy and

This Week In Building Return on Creators 🧱 👇 (Full Transparency Here) • Met with ~46 consumer brands between agency clients, RoC users, and prospects. • Switched CRMs from Attio to HubSpot. I love new tech tools, but need the tried and true ahead of arming up a sales +

TikTok didn’t just change marketing. It changed behavior. People don’t search → they scroll. They don’t trust ads → they trust creators. They don’t buy from stores → they buy from moments. That’s not a trend. That’s a rewiring of human attention.

“We’re hesitant b/c we’ve been burned by agencies before” Bro… you hired a guy who posts his MRR on twitter and has a car in his profile picture. If you willingly buy snake oil idk what to tell ya

As a software user I despise having to book a demo or talk to sales to sign up for a plan. But now as a software owner... I totally get it. Especially at startup stage you don't define your platform. Your early customers do. AND they drive the data and insights that determine

Happy Q4!!! Thank you Whoop :)

New RoC brand partner hits $139k GMV just 2 weeks after launch. 4x ROAS Only ~150 creator samples sent The right creators + creative > more creators

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