Not how any of this works.

A large email list ≠ a valuable audience.

Increasingly feels like “going direct” is an inaccurate description of this trend. CEOs are using LinkedIn rather than traditional media, but they still have to play by the rules of an intermediary.

Perplexity is getting attention because it’s attracting a good amount of verified, human, highly-engaged traffic. Is that correct?

"growth round"

Essential to keep the AI overlords onside

The rise of artificial intelligence has sent publishers scrambling to understand the potential threats it poses to their business models and how they can best react. toolkits.com/publisher-mone…

Best case reply to the “what should we do for dinner?” text.

If AI overviews result in more traffic sent to publishers I struggle to see what problem they solve for consumers. It’s just a different SERP experience.

“Subscriber churn is a major challenge for publishers” is not the insightful or interesting observation many people seem to think it is. I think we can all agree the goal for most businesses is to retain relationships with customers.

Hard to see how most recipe sites will survive AI

A little much for a dentist’s office

Not hard to see why authors and copyright owners have their suspicions about AI training data.

"By working closely with publishers we will ensure advertisers are equipped with technology, tools and insights to support news content and confidently engage with valuable news audiences.” - @jackmarshall, Head of News at DoubleVerify Learn more: buff.ly/3BPHVAq

Apple Intelligence got the memo on maximizing services revenue

The same price as the average Airbnb in 2025

I’m very familiar with the motivations, but the challenge for publishers with long intro offers and dynamic subscription pricing is ensuring their most loyal customers don’t feel price gouged.