I am scared on day 365. I wasn’t on day zero. This day zero feels different.

For past few weeks, I have shifted to post notifications only via email. No more post announcements on X or Instagram. Don't know if that works. However, views has come down. Subscriber addition is also slow. I will continue this for a while. Need a boost soon though.

My break email got 74% open rate and higher views than normal posts! Last week I was on break. So I wrote "break time" email to my engaged readers (opened at least one email in past 1 M). I was quite surprised. Maybe I should writing direct emails a few times each month.

How have we spent ad money across different channels?

What's happening here?

Last 4 posts haven't done quite well. 44% open rate and 55 views per post. This is irrelevant. I will continue focusing on writing. I am enjoying the process.

Got the first purchase from my newsletter. More than a year after writing. I recently started writing about the products I sell instead of marketing. Someone found my article on Google, clicked on the link and bought from us. Possibly the happiest moment of writing.

Surprisingly, the weight loss article has done better and received high readership (my benchmark). The article is not the most concise article I have written. It also has some lack of focus. So, today I am writing about "How weight loss ingredients work?" Wish to read?